The first non-Latin gTLD, .Shabaka, (known to Arabic speakers as the generic term for the Internet - there is no direct translation by the way), has officially begin its Sunrise Period. That will be quite exciting for many Internet professionals across the globe (Arabic is the primary language of more than 20 countries) but force many trademark holders to finally start paying attention to the new gTLDs.
"The arrival of the first Arabic and indeed, non-Latin script, generic top level domain name is a significant moment in the Internet’s history," said Jan Corstens, Project Director, Trademark Clearinghouse & Partner at Deloitte. "It is now a true World Wide Web that is inclusive and accessible to the international community in all its linguistic diversity. The start of dot shabaka’s priority Sunrise Period marks the very first time non-Latin Web gTLDs can be registered, presenting new opportunities for the Arabic speaking community."
Access to this priority registration phase is available only to those who have recorded their trademarks in ICANN’s Trademark Clearinghouse. That will hold true for any new Top Level Domain that comes to market in the future. The Trademark Clearinghouse has launched a portal that will host all official Sunrise info for all new gTLDs.
"Whether trademark holders want to secure domains ahead of public availability and leverage the opportunities they present, or simply be in the best position to defend their marks from illegitimate use by third parties, recording marks into the Trademark Clearinghouse is the first, vital step,” said Corstens.