.Clothing Just Got Real

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The Web moves fast, but if Internet professionals can count one thing, it’s that the savviest digital brands are open to moving with it.

The new generic top-level domains are the perfect example of business owners embracing change with 4 million-plus pre-reserved gTLDs through 1&1 alone. Now that a handful of gTLDs have launched (see 1&1’s live ticker), and gTLDs have become "real", some use-cases are emerging. 

The .clothing domain was one of the first gTLDs to be released to the public and Lorenzo Group, LTD. owner Mark Lorenzo immediately capitalized on his pre-registered lorenzo.clothing domain name with 1&1 and launched his site. 

“In my opinion, this is an opportunity to be among the first to embrace a new ‘.com boom’,” said Lorenzo. “Getting my lorenzo.clothing domain name gives me a unique opportunity to be on the front edge of a tech-savvy future.”

As an early adopter, Lorenzo feels the .clothing extension adds more credibility and recognition in a competitive marketplace. 

Have you registered a new TLD? Let us know in the comments section below. 

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