Lease or Buy the New gTLDs?

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The domain name space is changing quickly and becoming more descriptive right before your digital eyes.

If you're concerned about loading up your domain portfolio with domain names you're probably not going to use, leasing might be a better option. Leasing domains has actually been a very common practice in the domain name industry and with the release of all these new extensions, the approach will likely only increase. AAA Domain Register (a registrar and hosting company), for example, recently announced that it is making its list of city.plumbing domain names available for lease (or sale). 

From Boston.plumbing to SanJose.plumbing, plumbing companies in those geographic markets could lease these domains and (potentially) capitalize in terms of the increase awareness of these companies thanks to the new top-level domains descriptive nature. Most of the city.plumbing domains are offered for lease in the range of $49-$99 U.S. 

Would you ever consider leasing a premium, top-level domain? Comment below and let the Website Magazine community know your opinion on this important matter related to Web success. 

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