The .ORG domain name extension has been (and is) one of the successful of all top-level domains. Sure, it's overshadowed by the sucess of .COM, but the Public Internet Registry (the not-for-profit oeprator of the domain) has done a magnificent management job and it's preparing itself for even greater success with the coming introduction of three new internalized domain names (IDNs).
Qualified domain trademark holders have been submitting applications for each of these three new domains which translate to "organisation" or "institution" in non-Latin-based scripts – one in Devanagari, one in Cyrillic, and one in simplified Chinese. Registration will open to all interested parties begins May 27.
"The launch of these international domain names allows us to continue expanding upon our ongoing mission of making the Internet a global, accessible place for organisations worldwide," said Brian Cute, CEO of Public Interest Registry. "Now more than ever, organisations will have the opportunity to heighten communication with native users of Devanagari, Cyrillic and Chinese scripts, all while advancing their missions and causes."
Will these three new IDN's be the new "it" domain extension? Consider this - there are 143.5 million people in Russia using Russian Cyrillic as the official alphabet for their national language, 497 million people speaking Hindi as a first language and 120 million as a second language, and over 1.4 billion people speaking and writing in some form of Chinese.