Amazon is getting involved with domain name registration, extending Route 53 (Amazon's scalable DNS service that gives devs a way to route end users to Internet applications) with support for domain name registration and management and Geo DNS.
To use the Route 53 service previously, it was neccessary to register a domain name at an external registar, create a Hosted Zone in the service, and then configure the domain's entry at the registrar to point to the Route 53 name servces. Now, however, it's possible to buy, manage and transfer domain names from within the AWS Management Console.
Amazon Route 53's domain registration service is actually a reseller deal with Gandi.com, a very popular, ICANN-accredited registrar. The .COM extension is being offered for $12 U.S. but a variety of other generic and country-specific top-level domains are available.
Route 53 also released a new Geo Routing featuers that enables developers to choose the AWS resource that is most optimal for content delivery based on the location where the DNS queries originate, mapping each independently to static or dynamic AWS resources.