The new .SCOT domain extension has arrived - joining several other - entering the general availability phase this week.
City-focused domains such as .Berlin, .London, .Tokyo and .Vegas (which just launched in the past few weeks) have seen some relatively significant attention from the domain name community on the whole and many expect country-focused domains to be no different.
"The huge engagement of the worldwide online community with the recent referendum debate in Scotland shows there is a definite clamour for a new national identity online and having a .scot web or email address can be part of that,” said Sarah Haran, managing director EasySpace (one of the nearly thirty registrars where the .Scot domain extension will be sold.
Gavin McCutcheon, director of the DotScot Registry, said: "This is a fantastic day for Scotland online. I am confident that the .scot domain name will prove to be a real asset to the people of Scotland and to the worldwide family of Scots.”