I Love .NYC

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New Yorkers are a proud bunch. For good reason, of course, and they’re showing their allegiance to the city that never sleeps by registering for the .nyc domain. 

More than 10,000 New Yorkers registered for this new gTLD during the early registration phase, which is publicly available for all businesses, organizations and individuals with a physical address in New York City. New Yorkers can register their own personalized .nyc Web addresses by visiting www.OwnIt.nyc and selecting an independent retailer of their choice. During this same time period, the City launched Neighborhoods.nyc, an open application process for community groups to receive a premium neighborhood domain name like WestVillage.nyc, Flatbush.nyc or ForestHills.nyc. 

“The success of the Landrush registration period for .nyc Web addresses showed us that New Yorkers believe in the value in owning a NYC-branded Web address,” said Lisa Hook, President and CEO of Neustar, Inc, the official registry operator for .nyc. “We are excited to open up registration to the general public and see how New Yorkers will leverage their domains and ‘own’ their individual and professional NYC identities.”

Location-based generic top-level domains may have the greatest SEO impact (of course that’s yet to be proven), because half of searches on Google have local intent. These local domain names (.nyc, .paris, etc.) can help fuel relevancy for search results. 

“To compete in the global economy, a strong Web presence is no longer a luxury—it’s a must,” said Deputy Mayor Alicia Glen. “The .NYC domain gives individuals and businesses—thinkers and doers of our city—the ability to leverage the power of their location and market their brands to consumers.”


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