Strong Interest in New TLDs

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The Domain Name Association, a non-profit enterprise that represents the interests of the domain name industry, has released results from its Domain Name Preferences study and reveals there is strong interest in the new top-level domain extensions.

Respondents to the DNA survey (of 5,000 people in 10 countries) indicated an equal preference for new domain-name extensions as compared with .com or the local ccTLD (such as .ca in Canada), even though they may not have been aware of the new gTLD Program. There is a particular willingness to accept names that meaningfully indicate the expected content or use of a website (e.g., .secure, .bike).

Even more interesting is that nearly 60% of respondents voiced a preference for more domain name and domain-name extension options, and the fastest-growing Internet markets show the greatest interest in expanding domain name options: e.g., 75% in India, 69% in China. In countries with high Internet penetration, the "lesser" demand for new domain-name extensions is around 50% -- that still represents a large potential market for a new product.

"Our survey results show that Internet users still employ domain names widely, voice a preference for more domain name and domain-name extension options, and 'get it' when it comes to the possibilities," said Kurt Pritz, Executive Director of the DNA. "These are important findings for the Domain-Name Industry, indicating a bright future for all domain-name extensions. When Internet users generally become aware of the new domain options, we expect widespread acceptance and even eagerness to adopt them."


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