The API Economy in Action; GoDaddy Selects StrongLoop to Power Reseller API Platform

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GoDaddy has partnered with StrongLoop, a provider of solutions for APIs developed in Node.js, to power its Reseller API.

The API previously available to GoDaddy resellers was based on an outdated protocol. With LoopBack (an open source framework maintained by StrongLoop that enables developers to compose APIs in Node, runs on top of the Express Web framework and conforms to the Swagger 2.0 API specification), GoDaddy can provide a modern REST-based API and take advantage of other important features including throttling, authentication and analytics.

Resellers are an important element in the success of GoDaddy, and it's no coincidence that the company is updating its offerings in this regard prior to its upcoming IPO.

"The new technical management at GoDaddy has redefined the company and they have been a fantastic partner," said Juan Carlos Soto, StrongLoop CEO. "Within a very short time frame they were able to realize the transformative powers of Node to help them make the most of the API economy. And, with their important open source code contributions based on real-world deployment needs, the entire LoopBack community benefits."


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