XXX and Porn have been around for quite some time.
There's a new domain extension, however, that is sure to capture the attention and investment of trademark holders and branding professionals.
ICM Registry, the registry operator for .XXX, .PORN and .ADULT top level domains, announced that its .SEX sunrise phase (for trademark owners only) has begun and will continue until October 1, 2015.
The official TMCH Sunrise phase is only for those trademark owners who have previously registred their marks with the Trademark Clearinghouse. If you're yet not in the TMCH, don't sweat it: there just so happens to be a seperate priority phase for .XXX holders. Anyone can participate by purchasing a .XXX domain (at registrars offering the extension) before October 1 and participating in the .SEX Domain Matching program.
The XXX name extension can be considered somewhat popular with just over 100,000 total domains currently (according to data from RegistrarStats.com). .Porn and .Adult have not fared as well, though, with just 11,900 and 8850 domain names registered respectively.
So will you acquire a .SEX domain name extension? And have you ever purchased a .XXX, .PORN, .ADULT domain name to protect your brand?