eBay has announced that Richelle Parham has joined the company in the new role of Chief Marketing Officer, eBay North America. Parham will report to Christopher Payne, head of eBay North America.

Parham joins eBay from Visa, Inc., where she most recently served as head of Global Marketing Innovation and Initiatives. Previously, Parham led Global Marketing Services for Visa. Her previous experience includes 13 years at Digitas, Inc., a world leading marketing agency, where she held a variety of senior leadership roles, including Senior Vice President and General Manager of the agency’s Chicago office.

“Richelle is a world-class marketer with deep experience and expertise in creating and implementing strategies that drive consumer engagement and generate strong return on marketing investments,” Payne said. “She will bring great insight and leadership to our focus on strengthening eBay’s relationship with millions of shoppers who search our site every day for incredible value and selection.”