Facebook fans can now make purchases within their newsfeeds with new intelligent inventory control technology from social commerce provider ShopIgniter.
This in-stream technology allows brands and retailers to quickly promote products, deals and complete secure transactions – both inside a business page and inside a fans’ newsfeed.
Merchants can use the in-stream purchasing feature as a unique way to build social product promotions. They can launch any product simply and quickly, display timely product information – like quantity remaining, as well as provide suggested items to consumers in the event of a sellout.
“In-stream checkout gives brands and retailers a competitive sales edge, especially when integrated with the other merchandising and promotional capabilities of the ShopIgniter platform,” says Alan Wizemann, chief product officer at ShopIgniter. “The newsfeed is an excellent channel to offer impulse products, time- or inventory-limited items or highly desirable promotional products. We have taken extra care to ensure our software delivers a secure and elegant experience for our customers’ end consumers.”
By offering in-stream products that are customized for specific consumers, a social commerce store can not only increase conversions, but also provide a reason for consumers to “allow” the application – giving merchants access to consumer’s email, social graph, influencer and direct transactional data.
The in-stream checkout can either be integrated with a fully-transactional social store, or stand alone for daily deal products or impulse-buy items.