A perfect pair – personalization and conversion

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Ecommerce personalization provider Baynote and conversion marketing specialist TouchCommerce have teamed up to integrate their two systems.

Baynote’s intent-based personalization platform will be integrated with the TouchCommerce chat and engagement solution.

Should the two systems work in perfect harmony, ecommerce brands will be able to present website visitors with relevant content and product recommendations, and simultaneously provide automated guidance technology, or a dedicated chat support agent which can aid in the product selection process.

"This partnership allows for the seamless integration of two complementary and proven eCommerce conversion-enhancing solutions," said Steve Dille, SVP of marketing for TouchCommerce. "TouchCommerce has built a platform designed to target the right customer in the right way to lift conversion, and in Baynote we have found a partner who complements our mission."

Related reading from Website Magazine

- Baynote and Monetate Announce Partnership

- Personalization in Daily Deals & Flash Sales

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رسائل حب 11-22-2016 4:03 PM

So why don’t more retailers offer this customizable feature? And more importantly, how can e-tailers provide this feature to their customers?

صور بنات 11-22-2016 4:11 PM

Aside from getting this feature built custom, there are some options for integrating this feature into a site.

صور حب 11-22-2016 4:15 PM

Below are five product configurator solutions that are worth checking out. However, feel free to add some more options in the comments section.

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