Get the magazine exclusively for web professionals

Subscribe Now

Slow Ecommerce Site Speeds

Posted on

  • email
  • twitter
  • facebook
  • share this

share this

advertisement

The average ecommerce website takes 10 seconds to load according to a new report from front-end optimization solution provider Strangeloop.

The 2012 Annual State of the Union: Ecommerce Page Speed and Website report reveals that while the average site is 10 percent faster now than it was a year ago, it is still to slow for the ideal load time of two seconds. Additionally, many top-ranked sites are actually slower than other sites due too bigger pages with more objects.

And bigger pages are becoming a trend. According to the study, the average home page contains 98 page objects, which is a 13 percent increase from last year, and a huge increase from 1995 – when the average home page contained only 2.3 objects.

A surprising statistic from the study is that IE9 outperformed other browsers, with a 4-5 percent faster load time compared to Firefox and Chrome browsers.

“The question everyone should be asking is: what do these findings mean for me and my site?” says Jonathan Bixby, CEO of Strangeloop Networks. “The key takeaway here is that the pursuit of faster websites is a neverending race. As pages continue to grow in size and complexity, many site owners are barely managing to stay ahead. Newer browsers help somewhat – as does using a content delivery network to cache your content closer to your visitors – but only somewhat. Site owners who want to do more than keep their heads above water need to expand their acceleration toolkit.”

 

Explore the WEB 100!

Discover the Tactics and Techniques of the Top Digital Enterprises
today in Website Magazine's Special Spring Issue - Web 100.

 


Login To Comment

forget your login information?

Become a Member

Not already a part of our community? Sign up to participate in the discussion. It’s free and quick.

Sign Up

5 comments

Holiday Checklist for Web Success | Affaholic.com 10-19-2012 1:40 PM

Pingback from  Holiday Checklist for Web Success | Affaholic.com

E-Commerce Express 10-19-2012 1:41 PM

Santa called, and he wanted to make sure you were ready for Black Friday and Cyber Monday this year.

Internet Advertising 10-19-2012 1:41 PM

Santa called, and he wanted to make sure you were ready for Black Friday and Cyber Monday this year.

Holiday Checklist for Web Success 10-19-2012 1:47 PM

Pingback from  Holiday Checklist for Web Success

Design & Development Digest 10-19-2012 2:41 PM

Santa called, and he wanted to make sure you were ready for Black Friday and Cyber Monday this year.

Add to the discussion!

  • Explore the WEB 100!

    Discover the Tactics and Techniques of the Top Digital Enterprises today in Website Magazine's Special Spring Issue - Web 100. Learn more...
  •  

advertisement