Slow Ecommerce Site Speeds

Posted on

  • email
  • twitter
  • facebook
  • share this

share this



The average ecommerce website takes 10 seconds to load according to a new report from front-end optimization solution provider Strangeloop.

The 2012 Annual State of the Union: Ecommerce Page Speed and Website report reveals that while the average site is 10 percent faster now than it was a year ago, it is still to slow for the ideal load time of two seconds. Additionally, many top-ranked sites are actually slower than other sites due too bigger pages with more objects.

And bigger pages are becoming a trend. According to the study, the average home page contains 98 page objects, which is a 13 percent increase from last year, and a huge increase from 1995 – when the average home page contained only 2.3 objects.

A surprising statistic from the study is that IE9 outperformed other browsers, with a 4-5 percent faster load time compared to Firefox and Chrome browsers.

“The question everyone should be asking is: what do these findings mean for me and my site?” says Jonathan Bixby, CEO of Strangeloop Networks. “The key takeaway here is that the pursuit of faster websites is a neverending race. As pages continue to grow in size and complexity, many site owners are barely managing to stay ahead. Newer browsers help somewhat – as does using a content delivery network to cache your content closer to your visitors – but only somewhat. Site owners who want to do more than keep their heads above water need to expand their acceleration toolkit.”

 
LeadsCon Las Vegas is the definitive conference for vertical media and direct response marketing. Register Now & Save Hundreds!


Login To Comment


Become a Member

Not already a part of our community? Sign up to participate in the discussion. It's free and quick.

Sign Up

5 comments

10-19-2012 1:40 PM

Pingback from  Holiday Checklist for Web Success | Affaholic.com

10-19-2012 1:41 PM

Santa called, and he wanted to make sure you were ready for Black Friday and Cyber Monday this year.

10-19-2012 1:41 PM

Santa called, and he wanted to make sure you were ready for Black Friday and Cyber Monday this year.

10-19-2012 1:47 PM

Pingback from  Holiday Checklist for Web Success

10-19-2012 2:41 PM

Santa called, and he wanted to make sure you were ready for Black Friday and Cyber Monday this year.

Add to the discussion!

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter