Global footwear manufacturer Deckers Outdoor Corporation has announced that Demandware Commerce will be powering the online storefronts of its global brands, including UGG Australia, Teva, Sanuk, Ahnu and Tsubo.
Demandware was Deckers’ chosen solution because of its advanaced business tools, which include Active Merchandising, strategic content slot strategies and sorting rules. After the switch to Demandware, Deckers recognized an increase in customer engagement and conversions on its sites, including a 14 percent increase in conversion on UGGAustralia.com in the first week.
“Deckers understands that in today’s age of the consumer, it is more important than ever to evolve to meet customer expectations,” says Jamus Driscoll, senior VP of marketing for Demandware. “By leveraging Demandware’s flexible and scalable on-demand platform, Deckers has the ability to increase agility and continuously innovate and expand its operations to stay ahead of the competition and meet consumer demands.”