Local businesses are taking their customers back from e-tailers on the World Wide Web with location-based marketing tactics.
To compete with e-tailers, brick-and-mortar retailers are trying to benefit from the power of immediacy and location. The most recent tactic to help brick-and-mortar stores comes from Retailigence, who announced that its hyperlocal marketing platform is now powering two of the largest shopping app providers in the mobile marketplace – ShopSavvy and TheFind.
These two companies have incorporated local results into their platforms in order to help retailers and brands drive foot traffic in stores. This means that retailers that are utilizing the Retailigence platform can now market their in-store products directly to the millions of ShopSavvy and TheFind users.
"Unlike eBay, Amazon and Google, who are far more incentivized to drive online sales, Retailigence actually helps brick-and-mortar retailers sell more products locally," says Jeremy Geiger, CEO of Retailigence. "Mobile consumers use a variety of apps; retailers that get in front of shoppers demonstrating an immediate need benefit from greater awareness and proven boosts in local sales."