A new tool from Internet and mobile payment solutions provider Adyen allows online retailers to more accurately pinpoint fraudulent transactions within their online payment infrastructure.
Adyen’s Risk Analytics tool not only aims at stopping fraud, but also increasing conversion rates. Since optimizing anti-fraud settings can be difficult or complicated, the Risk Analytics tool helps merchants by providing greater insight into where fraud originates. The tool constantly analyzes the impact of current fraud settings and suggests alternatives for producing extra revenue.
Furthermore, the “what-if” analysis provides merchants with insight into possible consequences after making changes to anti-fraud settings. The Risk Analytics tool aims at achieving a balance between thorough checks with online payments and the unintentional rejection of serious customers.
“Our new Risk Analytics tool provides our customers with greater detailed insight into actual fraud patterns and then recommends changes to increase conversion rates,” says Roelant Prins, CCO of Adyen. “This new tool not only protects against fraud but also affects a company’s bottom line by increasing revenue numbers.”