Even with holiday shopping in full swing, online apparel retailers still have time to reduce returns and increase customer loyalty by helping consumers ensure a better fit before orders are placed.
Clothes Horse, a company in the fit guidance solution space, is one way how. The idea behind it is that the company’s technology enables shoppers on retailer sites to purchase the right products with confidence, creating a better, more predictable shopping experience. To do this, customers are asked body-specific questions and questions about the fit of their favorite brands, to get a Clothes Hourse recommendation (telling them what fit works best).
Furthermore, the company’s recently announced partnership with BrightTag, which enables Clothes Horse to provide instant activation of its fit and sizing widget for any BrightTag retail partner.
“BrightTag’s focus on performance is critical to what we see in the market, and their approach to tag management and real-time data integration has all of the right benefits for our retail partners,” said Vik Venkatraman, Co-Founder of Clothes Horse. “With our strengths combined, our mutual partners are going to have a serious leg up.”
BrightTag works with many of the world’s top retailers, such as Levi’s, Old Navy, Crate & Barrel and more. It’s important to note, however, that while BrightTag connects clients with tech partners, the actual connections a client makes are up to them.
New technologies like Clothes Horse are evolving the Internet. To read more about the tech state of e-commerce, check out this article here.