Interacting with fans through social media helps merchants foster relationships with their customers, and a new application from Wishpond makes this task easier than ever.
This is because the social marketing solutions provider has launched the Pinterest Contest App, which allows merchants to create Pinterest contests that can be deployed on multiple channels, including Facebook, websites and mobile. For example, merchants can encourage their audience to create boards on Pinterest with the items that the merchant sells. The boards can be submitted to the contest and then the merchant’s community votes on each of the boards to determine the winner. Moreover, merchants collect each entrant’s email address and social data, which can be valuable for segmenting future marketing initiatives.
It is also important to note that these contests can help boost a company’s reach and engagement metrics. This is because the social voting encourages entrants to share the contest with their Facebook network, and the app also requires voters to be a Facebook fan of the brand in order to vote.
“Our clients have been asking for an effective way to get users engaged on Pinterest,” said Ali Tajsekandar, CEO of Wishpond. “Our Pinterest Contest App is a simple way to get users sharing a brand’s products on Pinterest, leading to more engagement and referral traffic to their online store.”
The Pinterest Contest App is just the latest offering in Wishpond’s All-In-One Marketing Suite, which includes apps for launching photo contests, voting contests, photo caption contests, sweepstakes and social stores.