Best Online Holiday Ever for Merchants

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Comscore has released its analysis of online holiday spending in the U.S., and as every digital media maven in the virtual world predicted, it was a very merry season indeed.

Online shoppers purchased a whopping $42.3 billion worth of goods in November and December – up 14 percent from what Comscore reported just last year.

There were several standout days according to Comscore including Thanksgiving Day (which was up 32 percent year-over-year), Black Friday (up 28 percent) and Free Shipping Day which fell on December 17th (up 76 percent year over year to over $1 billion).

 

 

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