Shopzilla CPC Feeds Head to Google

Posted on

  • email
  • twitter
  • facebook
  • share this

share this


Comparison shopping engine Shopzilla has announced a partnership with Google that will begin on January 22nd and bring its merchant's listings to Google shopping.

Shopzilla is essentially compiling all of their direct merchant data feeds into one aggregated data feed that they will in turn distribute through Google Shopping.

Merchants might be concerned that the partnership could negatively impact their existing Google Shopping (PLA) campaigns, but Google will first present Google Shopping listings if that listing and the same Shopzilla product listing come into contention. Less-experienced retailers, those just starting on Shopzilla will likely benefit the most from the partnership as their listings will now be available on one of the most high profile comparison shopping engine available.

Shopzilla is not the only comparison shopping engine to partner with Google. Shopping.com also partnered with Google back in mid-November 2012.

:: Create a local presence wherever you want to do business. Get a local phone number. ::


Login To Comment


Become a Member

Not already a part of our community? Sign up to participate in the discussion. It's free and quick.

Sign Up

Be the first to comment on this article

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter