Online retailers know how important product reviews are to digital shoppers, which is why Listrak has brought ratings and reviews to email.
The company’s new Ratings and Reviews solution automatically incorporates a merchant’s best reviews into email messages. The solution integrates with Bazaarvoice, recently acquired PowerReviews and Magento’s ratings and reviews module to help improve the performance of email campaigns. This is because user-generated content, like ratings and reviews, can influence a customer’s purchasing decisions, which can lead to increased engagement and conversion rates.
The Ratings and Reviews solution delivers user-generated content into highly targeted emails, incorporates the retailer’s unique branding and messaging as well as delivers messages at the right time in the sales cycle. Moreover, Listrak’s solution filters the ratings and reviews, so only the most impactful are used. By incorporating reviews into campaigns, merchants have the ability to influence purchasing decisions and shorten the sales cycle because consumers won’t need to search for product reviews online.
“In addition to influencing immediate purchase decisions, ratings and reviews result in consumers being more engaged with the brand, prolonging the customer lifecycle and increasing customer lifetime value, which is what all of Listrak’s email marketing solutions promise to deliver,” said Listrak CEO Ross Kramer.