A new Facebook commerce deal will see the social commerce platform Payvment, which powers most of the storefronts on the social network, referring its many subscribers to the e-commerce widget provider Ecwid in anticipation of the platform's demise at the end of February.
Needless to say, this will be a big boost that pretty much positions Ecwid as the leading social commerce platform on the market; in fact, the company already powers the most Facebook storefronts by active users. Currently, more than 250,000 merchants in over 174 countries are using Ecwid, and the platform is integrated with “all major payment gateways,” which include PayPal, Google Wallet, FirstData and Authorize.net.
Payvment recently announced that it would be closing its service on February 28, but wanted to provide its customers with a smooth transition to a new platform. The deal with Ecwid will allow Payvment customers to continue selling on Facebook and other online properties with little-to-no hassle.
“Ecwid’s e-commerce technology will not only enable our merchants to keep selling on Facebook,” says Payvment CEO Jim Stoneham, “But also allow them the opportunity to open up new channels by placing a store anywhere their customers shop online.”
The cloud-based e-commerce widget from Ecwid can easily be embedded into any Web pages or blogs, but for most Payvment users, it’s the platform’s Facebook capabilities that they’ll really be interested in. Ecwid’s Facebook application lets merchants add fully featured e-commerce stores to their Facebook pages in “a few clicks,” enabling the social network’s users to discover products and make purchases without ever having to leave Facebook (which may just be a dream come true for some consumers).
Ecwid has shown consistent growth in the f-commerce field, with total sales from Ecwid-powered stores growing 65 percent from October through December 2012 over the preceding fiscal quarter. The platform also powered up to 8.5 percent of all Facebook purchases this past holiday season.