E-Commerce Retail Breaks Records Again

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For the final three months of 2012, comScore is reporting that sales increased 14 percent to $56.8 billion, marking the ninth straight quarter of double-digit growth.

U.S. retail e-commerce sales grew 15 percent to $186 billion for the full year, the strongest annual growth rate since before the recession.

"With e-commerce growth rates consistently in the mid-teens throughout the year, it is clear that the online channel has won over the American consumer and will increasingly be relied upon to deliver on the dimensions of lower price, convenience and selection," said comScore chairman Gian Fulgoni.

Also worthy of note from the Comscore report is that the number of buyers rose 6 percent and spending per buyer increased 8 percent for the fourth quarter.

 

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