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Brooks Brothers Personalizes Shopping Experience

In 1818, Brooks Brothers became the first ready-to-wear fashion emporium in America with the opening of its initial store. Nearly 200 years later, the iconic retailer continues to transform its business to meet the changing needs of...

Ecommerce International FiftyOne LINKs with Demandware

Expanding an e-commerce presence to serve additional countries is complicated for Internet retailers. For some U.S. merchants however, it's getting much easier. FiftyOne Global Ecommerce announced this week that it has become a...

Roll Out the Red Carpet for Digital Divas

Digital divas are a small group of consumers with significant purchasing power - both online and in-person. That's according to the University of Arizona and Demandware 's results from a recent survey of 7,000 consumers across...

Lancôme Makes Over Mobile Presence

Today’s on-the-go consumers want to connect with brands across all devices. This dramatic shift in the shopping experience led Lancôme , an international luxury beauty brand, to use SapientNitro , an agency with a strong...

The Hidden Costs of E-Commerce Platforms

An online store can only be as successful as the e-commerce platform that is running it, which is why it is vital for merchants to map out their business’s needs, goals and budget before they make a commitment to a solution....

Finish Line Commits to Omnichannel Race

With more than 640 stores across 47 states and an online presence to match, Finish Line is not only one of the largest mall-based specialty retailers in the United States, but also one of the most aggressive in terms of its omnichannel...

Social Plugins Keep Consumers Connected to Brands

For merchants, keeping consumers connected to their brand on the ’Net is a top priority, which is why e-commerce solutions provider Demandware has launched some new social plugins that aim to make this a much easier task. The...

The Seamless Retail Shopping Experience

Powerhouse commerce platform Demandware launched a few new enhancements to its Multichannel Commerce Solution that are definitely worth a look – particularly if you’re paying attention to the variety of new devices on the...

Demandware Chosen to Power Decker Sites

Global footwear manufacturer Deckers Outdoor Corporation has announced that Demandware Commerce will be powering the online storefronts of its global brands, including UGG Australia, Teva, Sanuk, Ahnu and Tsubo. Demandware was Deckers’...

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