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Ain't No Data Like First-Party Data

Marketers have long enlisted the help of third parties to gather data to help them inform business decisions. It turns out, however, that the data they already own can be more meaningful and proivde richer insights into consumer behavior...

The Customer Experience is a Focal Point in 2015

The customer experience will be a focal point of 2015, as new research from SDL and Econsultancy reveals that more than 80 percent of retailers plan to increase their spending in this area this year. The “ Retailer’s Imperative...

Brands Knowingly Fail Users

With all the talk about user experience - optimizing for it, designing for it, etc. - more than 60 percent of brand owners still freely admit to offering their online users only an average or below-average digital experience. This...


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