Posts tagged fluid RSS

Fluid Powers Fender's Customizable Guitar Experience

To cater to the increasing demand for personalization from its customers, Fender Musical Instruments Corporation (FMIC) is debuting a new digital studio experience that gives consumers the ability to design their dream guitar via a...

Digital Customer Service Gets Kicked Up a Notch

The lines between online and brick-and-mortar shopping are blurring even more thanks to new technology from Fluid and IBM. Fluid’s expert personal shopper (XPS) software , which is powered by IBM’s Watson, enables brands...

Mixing Traditional and Digital Shopping Experiences

Tuxedo rental retailer Generation Tux has created a unique and engaging experience for its online customers that blends traditional and digital shopping together. To create this experience, the retailer leveraged Fluid’s Visual...

A More Fluid E-Commerce Experience

The e-commerce industry is growing at a rapid pace, with eMarketer predicting the market will reach $23.927 trillion in worldwide sales in 2015. The industry’s growth can be attributed to shoppers feeling more comfortable conducting...

5 Reasons Amazon Wins at E-Commerce

When it comes to e-commerce, Amazon is king. Not only does the online retailer offer millions of products, but it also provides a good user-experience with its digital best practices and top-notch customer service. Although those factors...

Customers Go Wild for Customization

One of the best ways for a business to gain brand advocates is by providing their customers with personalized experiences, and one way that retailers can do this is by offering product customization technology. For example, outerwear...

A Different Angle on Product Views

Ever had someone tell you not to touch something? Of course, immediately you want to touch it. This holds true for online shopping, too. While many consumers will browse products online, others want to physically touch or hold the...


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