Posts tagged forrester consulting RSS

The Importance of Direct-to-Consumer Sales

There are always late-comers when it comes to adoption of new technologies. While on an individual level that may not be the worst thing in the world, for businesses adapting too late can sometimes be a death sentence . Digital River...

Omni-Channel Commerce Challenges in Focus

Consumers expect a seamless experience across channels when it comes to their shopping experiences, and retailers are feeling the pressure. The “ Customer Desires Vs. Retailer Capabilities: Minding the Omni-Channel Commerce Gap...

The Hidden Costs of E-Commerce Platforms

An online store can only be as successful as the e-commerce platform that is running it, which is why it is vital for merchants to map out their business’s needs, goals and budget before they make a commitment to a solution....

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