Posts tagged google shopping RSS

New Bidding Techniques for Google Shopping

A new suite of bidding strategies/techniques for Google Shopping Campaigns has been released, providing e-commerce advertisers some useful additional options as the holiday season approaches. The bidding strategies, which follow last...

Automate Your Google Shopping Campaigns

By the end of the year, e-commerce sales are expected to reach $1.5 trillion making it one of the largest industries in the world. At any point in time there are millions of items for sale on Google’s Shopping platform with brands...

Predictive Technology Hopes to Improve Revenue on Google Shopping Ads

Consumers love little more than a good deal. Google Shopping is often used to find and compare deals because its mulitple listing for the same product on a single page. For merchants, advertising your product on Google is one of, if...

5 Simple Steps to Set Product Targets for Google Shopping

:: By Jacques van der Wilt, DataFeedWatch & WordWatch :: Google Shopping is a great channel for Web shops, but many merchants are still struggling to figure out how to set product targets for their Product Listing Ads campaign...

5 Tips for Optimizing Product Listing Ads

Since Google introduced Product Listing Ads (PLAs) as part of its Google Shopping initiative last year, Internet advertisers and online merchants have been working hard to find the best possible ways to optimize the performance of...

Google Promo Credit for International Merchants

Google’s rollout of its Product Listing Ads model for Google shopping is going swimmingly – so much so in fact that’s its swimming right across the pond, announcing last month that the program would be going international...

Comparing CSEs - Who's on Top?

The prom king – and queen – for that matter of Comparison Shopping Engines is Google. With the announcement and impending launch of Google Shopping, search’s royal court is prepping for an all Comparison Shopping...


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