Get the magazine exclusively for web professionals
:: By Jacques van der Wilt, DataFeedWatch & WordWatch :: Google Shopping is a great channel for Web shops, but many merchants are still struggling to figure out how to set product targets for their Product Listing Ads campaign...
Since Google introduced Product Listing Ads (PLAs) as part of its Google Shopping initiative last year, Internet advertisers and online merchants have been working hard to find the best possible ways to optimize the performance of...
Google’s rollout of its Product Listing Ads model for Google shopping is going swimmingly – so much so in fact that’s its swimming right across the pond, announcing last month that the program would be going international...
The prom king – and queen – for that matter of Comparison Shopping Engines is Google. With the announcement and impending launch of Google Shopping, search’s royal court is prepping for an all Comparison Shopping...
Answered: 5 E-Commerce Sales Tax Questions
7 Hot Summer Marketing Strategies for Merchants
Checkout vs. Cart Abandonment
View all...
advertisement