Posts tagged google RSS

Shoppers Start at Amazon and Google

In what will likely come as a surprise to few, it appears Amazon and Google are (once again) the places where consumers being their search for products online. According to PowerReveiws recent "Mapping the Path to Purchase"...

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Digital Life After Google Search Appliance Retirement

Google indicated recently they would be retiring the Google Search appliance. Users of that business-focused product are now weighing their options about what technology solution is best to migrate to, and Hawk Search has announced...

YouTube Makes Video Shoppable

Google-owned YouTube will soon make its video shoppable (Fall 2015), with the company announcing a new ad unit this week called Shopping ads. YouTube has clearly been preparing for this moment, introducing Cards for related content...

Google Shopping Data Feeds & GTIN's

E-Commerce merchants know all too well that their success relies in great part on the quality of their product data feed. When data feeds are optimized, it's easier for users to find what the merchant is selling. As part of the...

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New Bidding Techniques for Google Shopping

A new suite of bidding strategies/techniques for Google Shopping Campaigns has been released, providing e-commerce advertisers some useful additional options as the holiday season approaches. The bidding strategies, which follow last...

Google Buy Buttons; An Evolution to Marketplace?

Google will apparently begin introducing "buy buttons" within paid search results in the coming weeks. Users clicking on the buy button (limited to mobile devices for now it seems) will be directed to a product page on Google...

Support For Dimension Weight Shipping Now in Google Merchant Center

Google is introducing support for dimensional weight shipping rates in their Merchant Center, which will make it possible for sellers to show the right shipping cost to online shoppers. The update will enable e-commerce advertisers...

Are Retailers Finally Ready for Google Trusted Stores?

Google didn't receive the interest it hoped for from retailers when it launched the Trusted Stores program back in 2011 (likely due to the complexity surrounding earning that designation), but after announcing a series of changes...

Google Shopping Updates for Black Friday (and Beyond)

Google announced several major updates to their Shopping program for online merchants and retailers last week in advance of Black Friday (and the entire holiday shopping season). Let's take a closer look at what the additions and...

Get Diagnostic with Google Merchant Center

A new diagnostics tab has been added to the Google Merchant Center, providing online retailers with consolidated issue reporting for accounts, feeds and items. Accurate product data will likely prove to be a key differentiator for...

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What Retailer Would EVER use Adsense for Shopping?

A bit of rant... so bear with me. Google announced in early/mid-September that it was launching AdSense for Shopping, a product it believes will help retailers like Walmart "monetize" their site traffic. I realize it's...

Reduce Online Shopping Frustration with Accurate Shipping Costs

Google introduced a new shipping configuration tool designed to help merchants show accurate "total" prices to online shoppers. The tool provides merchants with an opportunity to configure shipping rules, differentiate between...

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Google Shopping Updates Product Feed Specs for Internet Retailers

Everything that Google does with its Google Shopping product relies heavily on the quality of the product data provided by merchants. In order to "provide merchants with more flexibility when organizing product data and reach...

Google's E-Commerce Aspirations

Google has acquired Rangespan, a provider of a product listing management and big data services that help sellers identify products that will be in high demand in the future. The London-based startup will join Google's Shopping...

Remarketing Made Easy

Google announced the release of Smart Lists, making automating list creation for the purpose of remarketing from within Google Analytics a much simpler process. Smart Lists tap into the anonymized conversion data that Google collects...

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