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Since Google introduced Product Listing Ads (PLAs) as part of its Google Shopping initiative last year, Internet advertisers and online merchants have been working hard to find the best possible ways to optimize the performance of...
Google’s rollout of its Product Listing Ads model for Google shopping is going swimmingly – so much so in fact that’s its swimming right across the pond, announcing last month that the program would be going international...
As October is ending and November is quickly approaching, it is safe to say that retailers have one thing on their minds – the holidays. However, merchants should be aware that the 2012 holiday season is going to be different...
Whether it's an unpleasant customer service interaction or issues with the product itself, at some point, we've all complained about our financial institution. A new partnership between Google and Harris Interactive gives consumers...
It has been over two years since Google initially introduced seller rating extensions, an advetising feature that provided merchants the ability to show their merchant star rating from Google Product Search within AdWords ads. The...
A new Google study reveals that mobile and video are the keys to success for apparel merchants. The study found that many apparel consumers are shopping on mobile devices and using online videos as tools in their purchasing decisions...
Google can be stingy with new information about its search algorithm, which makes the company's sharing of some recent changes all the more important for Web professionals. Likely the biggest difference in the algorithm is that...
E-commerce giant eBay struck a significant deal Thursday, purchasing startup local product inventory search engine Milo.com for a reported $75 million. There has been a lot of recent attention given to the growing importance of local...
Google announced on its Webmaster Central blog that they are now supporting rich snippets for ecommerce sites. Rich snippets provide the ability to display structured data from web pages. Google's new ecommerce format will enable...
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