Posts tagged google RSS

Remarketing Made Easy

Google announced the release of Smart Lists, making automating list creation for the purpose of remarketing from within Google Analytics a much simpler process. Smart Lists tap into the anonymized conversion data that Google collects...

Google Trusts Payoneer with Trusted Stores

Global payments company Payoneer announced last week that Google has selected its platform for use with Google Trusted Stores. Payoneer will power customer payouts, providing bank transfer services that enable Google Trusted Stores...

Google Enforcing Product Identifier Requirement

Google first began enforcing its unique product identifier requirement in 2013 but it is now kicking off a new round in the next few weeks. Those that adopted the measure have experienced a greater number of user exposure opportunities...

Google's Product Listing Ads Outperform Text PPC Ads

2013 was a terrific year for Google and its Product Listing Ads. Research from digital marketing firm IgnitionOne indicates that the click-through rate for PLAs during the year was upwards of 47 percent higher than the click-through...

Google Trusted Stores Retooled for the Holidays

Internet merchants participating in Google's Trusted Stores program will have a slight advantage this Cyber Monday - and through the 2013 holidays. Last week Google indicated that its Trusted Stores offering, which launched last...

Track Events & Interaction with Google Tag Manager

Site analytics don't always provide a clear picture of what website users are doing when visiting your digital property - but that's changing. Google recently announced that its Tag manager now includes Auto-Event Tracking...

Google Local Carousel Entry Tips

Digital Marketing Works has released a study that reveals what it takes for a business to be included in the local carousel (a Google feature which was initialy unveiled back in mid-summer 2013). The study found that carousel rank...

Comparison Shopping Engine Conversion Rates

Google's Product Listing Ads (PLAs) have certainly generated their fair share of attention over the past few months and apparently it's all for good reason. New research from CPC Strategy on the top comparison shopping engines...

Remarketing In Adwords Arrives for Internet Retailers

Google has been on rapidly releasing new advertising related features and functionality this month. Last week it announced enhanced sitelinks and inventory aware campaigns and now it's offering up something even more attractive...

Inventory Aware Campaigns for Google Merchants

Google has announced the availability of a feature that will automatically create and optimize advertising campaigns based on a Google Merchant Center feed. These “inventory-aware” campaigns were initially released as a...

5 Tips for Optimizing Product Listing Ads

Since Google introduced Product Listing Ads (PLAs) as part of its Google Shopping initiative last year, Internet advertisers and online merchants have been working hard to find the best possible ways to optimize the performance of...

Google Promo Credit for International Merchants

Google’s rollout of its Product Listing Ads model for Google shopping is going swimmingly – so much so in fact that’s its swimming right across the pond, announcing last month that the program would be going international...

Google Predicts a “Nonline” Holiday Shopping Season

As October is ending and November is quickly approaching, it is safe to say that retailers have one thing on their minds – the holidays. However, merchants should be aware that the 2012 holiday season is going to be different...

Self-Service Approach to Market Research

Whether it's an unpleasant customer service interaction or issues with the product itself, at some point, we've all complained about our financial institution. A new partnership between Google and Harris Interactive gives consumers...

Google Seller Rating Extensions Get Refresh

It has been over two years since Google initially introduced seller rating extensions, an advetising feature that provided merchants the ability to show their merchant star rating from Google Product Search within AdWords ads. The...

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