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Q4 2016 E-Commerce Expectations In Focus

It's going to be a happy holiday season for e-commerce merchants according to recently released research from Marin Software . The enterprise marketing software published "The State of Shopping Ads: 2016 Cross-Channel Marketing...

Automate Your Google Shopping Campaigns

By the end of the year, e-commerce sales are expected to reach $1.5 trillion making it one of the largest industries in the world. At any point in time there are millions of items for sale on Google’s Shopping platform with brands...

Acting on Shifts in Ad Position

Marin Software has released PositionLock, a technology that automatically adjusts keyword bids intraday so that advertisers can maintain a specific ad position. It's well-documented that upwards of two-thirds of clicks on the first...

Link Product Inventory to Paid Search

As the holiday e-shopping season fast approaches, Internet retailers are becoming increasingly concerned about aligning inventory to paid search campaigns. We wouldn’t want to frustrate those potential or existing customers,...


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