Posts tagged paid search RSS

Fun with Marketing Attribution Models

The way digital marketers track virtual events has changed, matured and evolved over the years. Not only are brands connecting these often highly specific events to an outcome such as conversion, but they are also able to assign a...

When Money Can't Wait: 4 Ways to Rocket Your Online Store into Profit Orbit

:: By Rohan Ayyar, E2M Solutions :: E-commerce is hotter than a red-hot iron right now --with no signs of cooling off . If there was any opportunity ever, it’s here. With so many Web-based e-commerce store solutions available...

What Internet Retailers Spend on Paid Search

Paid search is a significant driver of impressions for Internet retailers but acquiring users through the channel certainly does not come cheap. Search engine intelligence provider AdGooroo released a thought-provoking infographic...

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