Posts tagged personalization RSS

5 Simple Ways to Personalize Your Website

:: By Larry Alton, @LarryAlton3 :: Customers and website visitors are absolutely delighted when you offer them a little personalization. Simple things like using their name or remembering their favorite products can make them feel...

Serving Customers "In the Moment" [Q&A]

As customers hop from channel to channel and expect to be engaged in a consistent manner wherever they interact with a brand, some brands are scratching their digital heads about how to serve these customers content that fits that...

Get the Stats: Creepy Vs. Cool Personalization

Personalization is certainly a trend that isn’t going anywhere any time soon. That said, there is a fine line between personalization that consumers consider “cool” and personalization that consumers consider “creepy...

Fluid Powers Fender's Customizable Guitar Experience

To cater to the increasing demand for personalization from its customers, Fender Musical Instruments Corporation (FMIC) is debuting a new digital studio experience that gives consumers the ability to design their dream guitar via a...

The Personalization Disconnect Among Shoppers and Sellers

Retailers are increasingly emphasizing their interest in and ability to deliver personalized customer experiences across channels, but consumers certainly don't see it that way according to new research from TimeTrade. Findings...

Why Context is Key for Fueling Personalization

:: By Michael Osborne, SmarterHQ :: In 2012, Digital Trends found that nearly 75 percent of consumers say they prefer to do business with brands that use personal information to customize their shopping experience. Despite this widespread...

Consumers Want Personalization This Holiday

As the world will see over the next few months, e-commerce is thriving, but what will consumers expect this holiday from their digital experience? Marketlive released the results from its 7th Annual Holiday research Study and it reveals...

The Majority of Product Searches Start on Amazon

A whopping 44 percent of U.S. consumers go straight to Amazon when beginning to search for products online, bypassing search engines like Google, Bing and Yahoo. This data, which comes from a recent Survata study commissioned by BloomReach...

Retailers Need to Step up Personalization Efforts

For those selling products aimed at holiday shoppers, the gift-giving season is here (and has been a focal point for quite some time). Retailers’ efforts start long before even the most prepared shopper takes out his or her credit...

The Time is Now for Personalization

You have likely heard about the practice for years, but if you're a 'Net professional today, chances are excellent that you're about to start using it more often. A new report from real-time personalization provider Evergage...

A More Fluid E-Commerce Experience

The e-commerce industry is growing at a rapid pace, with eMarketer predicting the market will reach $23.927 trillion in worldwide sales in 2015. The industry’s growth can be attributed to shoppers feeling more comfortable conducting...

Consumers Demand Personalized Shopping Experiences

The majority of consumers want personalized and consistent experiences when they are shopping online. In fact, new data from MyBuys’ seventh annual Personalization Consumer Survey reveals that 53 percent of consumers say it’s...

Personalization and Product Prioritization with Evergage SmartHistory

Evergage, which provdies a suite of Web personalization solutions, has announced a new tool that provides website visitors access to the product pages they previously viewed based on their prior level of engagement. Positioned as a...

LivingSocial Adds Personalization Gems

LivingSocial is getting personal with daily deal shoppers, as the company has introduced some new personalization features to its service. For starters, LivingSocial unveiled a “ Daily Gem ” initiative, which provides consumers...

Retailers can Recommend the Right Products with Listrak

Listrak is expanding its digital marketing services past email, as the company is preparing to introduce a personalization engine for retailers at the end of the month. The service, called Recommender , will work with Listrak’s...

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