Posts tagged pla RSS

3dcart Helps Merchants Manage PLAs

3dcart is helping merchants increase their online sales with the launch of a new Managed Google Shopping product for Product Listing Ads (PLAs). The product provides merchants with a team of 3dcart Search Marketing professionals that...

Google's Product Listing Ads Outperform Text PPC Ads

2013 was a terrific year for Google and its Product Listing Ads. Research from digital marketing firm IgnitionOne indicates that the click-through rate for PLAs during the year was upwards of 47 percent higher than the click-through...

Google Promo Credit for International Merchants

Google’s rollout of its Product Listing Ads model for Google shopping is going swimmingly – so much so in fact that’s its swimming right across the pond, announcing last month that the program would be going international...

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