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Getting Ready for Small Business Saturday

Most merchants are busy planning for Black Friday and Cyber Monday. There is, however, another shopping day that should be on their radar – Small Business Saturday. Now in its fifth year, Small Business Saturday is held on the...

Groupon Grows DIY Deal Builder Tool

Groupon is expanding its Deal Builder tool, as the company announced that it will now support restaurants and provide all businesses with more control over the appearance and structure of their promotions. Groupon’s DIY Deal...

Callout Extensions: Google's Latest Extension

:: By Bruce Gibbs, YP :: Google has been on a roll as of late, making big changes to AdWords. One of the latest changes advertisers can see when they log into their AdWords accounts is what Google has named "callout extensions...

Get a Starter Site with Ecwid

Ecwid is helping merchants without websites establish a presence online, as the e-commerce solutions provider has rolled out a new “Starter Site” offering. With the offering, merchants can create a free, mobile-friendly...

Pinterest Users Are Prime Brand Prospects

New research reveals that active users of Pinterest are prime targets for brands. Commissioned by Ahalogy, the study found that active Pinterest users are early adopters who love to "try and buy" the new things they discover...

Smarter E-Commerce for Marketing-Minded Retailers

Cloud-based e-commerce solution ChannelAdvisor has rolled out its Spring 2014 release and it's adding several interesting features to the already high-utility platform. ChannelAdvisor now offers support for Google Merchant promotions...

3dcart Helps Merchants Manage PLAs

3dcart is helping merchants increase their online sales with the launch of a new Managed Google Shopping product for Product Listing Ads (PLAs). The product provides merchants with a team of 3dcart Search Marketing professionals that...

Google Enforcing Product Identifier Requirement

Google first began enforcing its unique product identifier requirement in 2013 but it is now kicking off a new round in the next few weeks. Those that adopted the measure have experienced a greater number of user exposure opportunities...

Monitor Your Digital Marketing... Anywhere

Predictive media optimization technology provider Kenshoo has released a prototype of a new mobile application, dubbed Kenshoo Anywhere, which provides on-the-go access to reporting dashboards and alerting mechanisms for their digital...

Google's Product Listing Ads Outperform Text PPC Ads

2013 was a terrific year for Google and its Product Listing Ads. Research from digital marketing firm IgnitionOne indicates that the click-through rate for PLAs during the year was upwards of 47 percent higher than the click-through...

Google Trusted Stores Retooled for the Holidays

Internet merchants participating in Google's Trusted Stores program will have a slight advantage this Cyber Monday - and through the 2013 holidays. Last week Google indicated that its Trusted Stores offering, which launched last...

4 Last-Minute Advertising Options for Thanksgiving Weekend

The busiest shopping weekend of the year is upon us, which means that the majority of retailers have already started promoting their sales and specials in the hopes of achieving record-breaking revenues on Black Friday and Small Business...

Small Business Saturday Gets a Community Twist

The holidays are drawing near as we make our way through November. And while most retailers are preparing their business and marketing initiatives for days like Black Friday and Cyber Monday, it is important not to forget the Saturday...

Mobile Halloween Searches Wait Until the Last Minute

Consumers spent more than $8 billion on Halloween in 2012, however, the majority of mobile searches related to this spooky holiday happened just days before the actually event took place, according to mobile ad platform xAd. In fact...

Acting on Shifts in Ad Position

Marin Software has released PositionLock, a technology that automatically adjusts keyword bids intraday so that advertisers can maintain a specific ad position. It's well-documented that upwards of two-thirds of clicks on the first...

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