Posts tagged wm-analytics RSS

5 Secrets to Improve Conversion Rates for Online Sales

Edwin Choi, CellularOutfitter.com Those in digital retail are familiar with an ever-present problem: How can we get more sales and revenue without sacrificing efficiency? The first answer to pop up might be “generate more traffic...

Ain't No Data Like First-Party Data

Marketers have long enlisted the help of third parties to gather data to help them inform business decisions. It turns out, however, that the data they already own can be more meaningful and proivde richer insights into consumer behavior...

Make the Most of Every Website Interaction

For many website owners, a majority of their marketing budget is applied toward attracting new traffic, with little thought about what happens once the visitor gets to the website. This was the case with Appaloosa-Store, according...

Customer Transaction Insights with Zooz

In order to gain a competitive advantage and differentiate themselves in the e-commerce market, Internet retailers must be able to take greater advantage of useful data about customer interactions - and that includes data from transactions...

Independent Retailers Double Down on Tech

Big data isn’t just for big business. Smaller retailers, according to LightSpeed’s second annual Independent Retail Technology Adoption Report, have realized that data-backed insights into customers’ buying patterns...

Visual E-Commerce Available as SaaS

Visual e-commerce merchandise management solution Smart Merchandiser has unveiled a cloud-based Software-as-a-Service (SaaS) version of its flagship product. Smart Merchandiser can be leveraged to streamline the online visual merchandising...

Springbot Delivers Demographic Data to Magento Merchants

E-commerce marketing platform Springbot has unveiled a new extension for Magento merchants to help them better understand the audience they are marketing to. The extension, dubbed FreeDemographicSnapshot , enables marketers to quickly...

SMBs Taking Advantage of Analytics

Small businesses may not be taking advantage of big data, however, a new survey from Constant Contact reveals that 79 percent are using reporting and analytics to inform their business decisions. The survey shows that 73 percent of...

Bigcommerce Gets Real (Time) with Analytics

Bigcommerce is aiming to take the guesswork out of running an online business, as the e-commerce platform has unveiled a new real-time analytics solution. The solution, dubbed Bigcommerce Analytics , provides retailers with marketing...

Square Unveils Analytics Tool

Square is bolstering its offerings for small businesses once again , as the business solutions provider has added analytics to its Register service. The new reporting and analytics tool provides sellers with data that can be leveraged...

Retailers Top Data Priorities

Business analytics software provider Looker released some interesting insights on the top data priorities for retailers ahead of planning for the 2014 holiday season. Highlights from the poll of retailers attending Chicago's Big...

Customer Service Analytics & Insights at Zendesk

Zendesk has released an analytics tool for enterprises designed to measure and visualize the impact of customer service interactions The customer service platform's new Insights tool (available to customers on the Plus, Enterprise...

Remarketing Made Easy

Google announced the release of Smart Lists, making automating list creation for the purpose of remarketing from within Google Analytics a much simpler process. Smart Lists tap into the anonymized conversion data that Google collects...

Track Events & Interaction with Google Tag Manager

Site analytics don't always provide a clear picture of what website users are doing when visiting your digital property - but that's changing. Google recently announced that its Tag manager now includes Auto-Event Tracking...

Universal Analytics for Merchants

Nowadays people use a variety of devices, browsers and platforms to surf the Web and interact with businesses, which can make it difficult for merchants to keep track of consumers’ sales cycles. But a new set of features, which...

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