Posts tagged wm-analytics RSS

This Holiday Season, Store Employees Need Help Too

By Will Roche, Senior Director of Profitect It’s a widely known fact that store employees want to please their customers – especially during the busiest shopping season of the year. Yet, in this omnichannel, customer-centric...

DOT Project Collects, Leverages Behavior Data for Revenue Growth

Total Wine & More is on pace to reach well over $2 billion revenue this year, and executives there are quite happy with the growth they’ve received since launching its self-named "digital omnichannel transformation"...

Holiday Email Marketing: Listen. Learn. Win.

: By Bonnie Malone, Return Path :: Planning for holiday email campaigns can be particularly tough on retail marketers due to the additional pressure from the business to drive more traffic and revenue than the year before. For most...

Using Transaction-Based Insights to Improve Ad Effectiveness

Visa and Oracle are teaming up for a new suite of products designed to help merchants understand if their advertising efforts are actually influencing consumer purchases online and in-stores. Leveraging digital advertising and cross...

Outside-In Analytics: The Science Behind Enhancing the Gloss of the Beauty Industry

:: Dr. Suresh Divakar, Ugam :: Millennials shop for beauty products differently than their parents. According to a recent study , today’s shoppers are more likely to be influenced by a video tutorial, blog or an online review...

Ask an Economist: Holiday Sales Projections for Retail

By Danielle Marceau, Sr. Economist at Prevedere It’s been a tough year for the retail industry, as a whole. Sales numbers haven’t been as encouraging as companies had hoped going into 2016, and in recent months, consumer...

Picking Up Cues & Clues: Machine Learning's Role in Customer Experience

:: By Jeff Allen, Adobe :: Big data is transforming the modern world, or so they say. Unless big data is leveraged to draw smart conclusions, however, all of this newly available information is just noise. Machine learning is helping...

Brand Loyalty Not Dead Yet

Mobile advertising and measurement firm UberMedia recently conducted a cross shopping affinity analysis and found that retail brand loyalty is apparently alive and well in the hearts of U.S. consumers this holiday season. UberMedia's...

Analyze Complex Data for Better Omnichannel Performance

RichRelevance has teamed up with search-driven analytics provider ThoughtSpot to help retailers analyze complex data and derive new value from omnichannel personalization. Through the partnership, ThoughtSpot integrates its technology...

Changes to UET at Bing Ads

Bing Ads released an update for Universal Event Tracking, the new conversion and goal tracking for Bing Ads. SUBSCRIBE to Website Magazine - 12 Issues FREE Advertisers that have not yet implemented UET will have an easier time doing...

Make Better Merchandising Decisions with Inline Analytics

MarketLive has unveiled a new analytics tool for merchants, enabling them to make data-informed merchandising decisions in real-time without leaving the MarketLive system. The tool, dubbed MarketLive Inline Analytics, offers product...

5 Secrets to Improve Conversion Rates for Online Sales

Edwin Choi, CellularOutfitter.com Those in digital retail are familiar with an ever-present problem: How can we get more sales and revenue without sacrificing efficiency? The first answer to pop up might be “generate more traffic...

Ain't No Data Like First-Party Data

Marketers have long enlisted the help of third parties to gather data to help them inform business decisions. It turns out, however, that the data they already own can be more meaningful and proivde richer insights into consumer behavior...

Make the Most of Every Website Interaction

For many website owners, a majority of their marketing budget is applied toward attracting new traffic, with little thought about what happens once the visitor gets to the website. This was the case with Appaloosa-Store, according...

Customer Transaction Insights with Zooz

In order to gain a competitive advantage and differentiate themselves in the e-commerce market, Internet retailers must be able to take greater advantage of useful data about customer interactions - and that includes data from transactions...

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