Posts tagged wm-email RSS

Ranked: 5 Early Bird Holiday Subject Lines

Halloween is officially over, which means that Black Friday is just around the corner. While most merchants are getting their marketing campaigns ready for the season’s biggest shopping day, some have already begun promoting...

Email & Retail Customer Loyalty in Focus

Email marketing automation provider dotMailer has released a series of updates to its Magento extension designed to help retailers drive engagement and loyalty. The updated plugin most notably offers retailers the ability to integrate...

Ranked: 5 Spooky Commerce Subject Lines

The 2014 holiday season is quickly approaching, but before retailers put the finishing touches on their Black Friday campaigns, there is another holiday that needs attention – Halloween. Halloween is a holiday that is celebrated...

A/B Testing Email Drip Campaigns with Iterable's Workflows

Enterprise-level marketing automation platform Iterable has launched a new feature, dubbed Workflows, that enables users to create and A/B test "multi-pronged" email campaigns to see which message series works best for generating...

With Emma for Shopify, Retailers Send Email Based on Customer Data Changes

Email marketing software Emma announced an integration with e-commerce and retail platform Shopify. The integration lets Shopify retailers using Emma for email marketing sync their customer data to target key customers, track marketing...

5 Effective Email Strategies for Retailers (Part Two)

Email is a key component in most retailers’ digital marketing strategies – and for good reason. This channel helps to not only retain, convert and engage customers, but it can also be used to nurture relationships and obtain...

5 Effective Email Strategies for Retailers (Part One)

Internet retailers cannot overlook the value of email. A Radicati Group study predicts that the total number of email users worldwide will grow to more than 2.7 billion by year-end 2017, with revenue hitting $20.4 billion. This still...

Embrace Google's Promotions Tab

Google gave a real gift to digital marketers last week when it began testing a new layout for the Promotions tab in Gmail. It's certainly optimal to land in the Primary tab, but this new feature provides a visual opportunity to...

Retailers can Recommend the Right Products with Listrak

Listrak is expanding its digital marketing services past email, as the company is preparing to introduce a personalization engine for retailers at the end of the month. The service, called Recommender , will work with Listrak’s...

Internet Retailers Leverage These 3 Tactics to Keep Users Coming Back

Every single internet retailer has the same problem - keeping users returning to their website and ultimately buying more. Since it's less expensive (and more profitable) to retain rather than acquire, let's address three practical...

Campaigner Focuses on High-Volume Senders

The newest version of Campaigner’s Email Marketing for Professionals solution, which is specifically designed for Internet retailers and other high-volume senders, is now available to the public. The solution offers a variety...

Rated: 15 Thanksgiving Day Subject Lines

Cyber Monday is for e-commerce merchants and Black Friday is for traditional merchants. Thanksgiving, however, is for email service providers. Online retailers sent an average of 5.3 emails in the five days between Thanksgiving and...

5 Ways to Win the Holiday Inbox Competition

Thanksgiving week is finally here, which means the majority of online retailers have hit send on at least the first round of their holiday email campaigns. And even though email has proven to be a top performing channel, retailers...

Value of a Click: Mobile vs. Desktop

With a shortened holiday season in 2013, marketers are looking for any and every advantage. This year, the advantage will be given to those that effectively balance their mobile and desktop email initiatives. According to a new report...

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Using Giveaways to Generate Signups and Follows

If you've read anything about email marketing, you know the hardest part isn't hitting send, it's getting sign ups. It's a universal digital problem but there are some interesting approaches emerging which may offer...

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