Posts tagged wm-email RSS

Barilliance Helps Retailers Retarget Shoppers Via Email

E-commerce personalization solutions provider Barilliance has unveiled a new feature to help retailers retarget site visitors via email. The feature, dubbed Triggered Email Booster, retargets site visitors arriving on a site through...

3-Step Guide to Celebratory Email Marketing

There are many things people look forward to on their birthdays, but not all of them include candles or gift wrap. Birthday emails, for example, are one of the unexpected surprises that most consumers find in their inbox on or around...

Movable Ink Helps Retailers Stay Relevant in the Inbox

Movable Ink reached a milestone over the Thanksgiving shopping weekend. Accoring to data pulled from eDataSource, Movable Ink powered 88 percent of all contextual emails sent by retail brands on Cyber Monday, which ComScore revealed...

Ranked: 11 Black Friday and Cyber Monday Subject Lines

Early data suggests that the 2015 holiday season is off to a good start. In fact, Custora reveals that Black Friday e-commerce revenue was up 16.1 percent compared to last year. What’s more, email marketing was the primary channel...

Campaign Monitor Targets Retailers

Campaign Monitor has unveiled a new email marketing solution designed specifically for retail. The solution, dubbed Campaign Monitor for Retail, aims to help retailers announce new products and promotions, automate personalized messages...

5 Early-Bird Holiday Email Strategies

The holidays seemingly start earlier every year, and both consumers and retailers are guilty of supporting this trend. While many consumers start their shopping early to ensure they find the best deals, retailers simply want to maximize...

Use Timing Strategies to Increase Open Rates

:: Gurjit Sandhu, Yesmail :: How to Increase Open Rates for Holiday-Themed Email Campaigns From back-to-school to Black Friday, all holidays lend themselves to one thing: an increase in promotional emails. Though some marketers may...

3% Drop in Mobile Email Conversions

Perhaps it was just a slow summer, but mobile email conversions in the U.K. drecrased compared to the previous quarter, according to research released recently by Movable Ink. Analyzing 30,000 emails in the retail sector, Movable Ink...

5 Ways to Optimize Welcome Emails

You never get a second chance to make a first impression, which is why it is important for retailers to make sure their “welcome” email campaigns are optimized to provide new subscribers with a positive and memorial experience...

Deliver Personalized Emails at the Right Time

A new automated predictive email marketing solution for retailers has hit the market, and it goes by the name of Rare.io. Instead of sending every customer that has ever made a purchase identical email messages, Rare.io helps retailers...

New Email Retargeting Solution for B2C Brands

B2C customer acquisition company CertainSource has unveiled version 3.0 of its platform, which includes an email retargeting solution for reengaging prospects who have abandoned the sales funnel prior to converting. The email retargeting...

Transactional Email and the Branded Digital Conversation

Email marketing software Campaign Monitor has announced a new transactional email service for its clients and it hopes to simplify the often cumbersome technical challenges with such messaging. Welcome emails, password resets, order...

Just Do It: Schema for Emails & the Review Action

Chances are excellent that a majority of your existing customers/users have a Gmail/Inbox email address. Google provides arguably one of the most powerful messaging solutions available on the Web today and email marketers, whether...

Real-Time Shipping Details via Email from Liveclicker

Congratulations, you made the sale! Your job is done right? Not even close. The time between purchase and delivery is important for consumers. They are waiting and waiting for what they ordered, making that time-frame an important...

The Case for Holiday-Themed Emails

From back-to-school to New Year's, there's a reason for retailers to get into the holiday spirit. A new study from Yesmail found that holiday-themed email open rates jumped from 14.2 percent in 2013 to 15.1 percent in 2014...

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