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73% of Retail Emails Opened On Mobile, Higher on Weekends

Email opens on mobile devices hit their tipping point at least two years ago , but recent data into what actions recipients take after the fact proves interesting particularly for the retail segment. The infographic below is based...

Holiday Email Marketing: Listen. Learn. Win.

: By Bonnie Malone, Return Path :: Planning for holiday email campaigns can be particularly tough on retail marketers due to the additional pressure from the business to drive more traffic and revenue than the year before. For most...

Best Days of the Week for Email Clicks and Conversions

Those in the practice of creating, analyzing, sending and optimizing emails have their work cut out for them every day as standing out in a recipient's crowded inbox proves more difficult each passing year. The benefits to engagement...

Barilliance Helps Retailers Retarget Shoppers Via Email

E-commerce personalization solutions provider Barilliance has unveiled a new feature to help retailers retarget site visitors via email. The feature, dubbed Triggered Email Booster, retargets site visitors arriving on a site through...

3-Step Guide to Celebratory Email Marketing

There are many things people look forward to on their birthdays, but not all of them include candles or gift wrap. Birthday emails, for example, are one of the unexpected surprises that most consumers find in their inbox on or around...

Movable Ink Helps Retailers Stay Relevant in the Inbox

Movable Ink reached a milestone over the Thanksgiving shopping weekend. Accoring to data pulled from eDataSource, Movable Ink powered 88 percent of all contextual emails sent by retail brands on Cyber Monday, which ComScore revealed...

Ranked: 11 Black Friday and Cyber Monday Subject Lines

Early data suggests that the 2015 holiday season is off to a good start. In fact, Custora reveals that Black Friday e-commerce revenue was up 16.1 percent compared to last year. What’s more, email marketing was the primary channel...

Campaign Monitor Targets Retailers

Campaign Monitor has unveiled a new email marketing solution designed specifically for retail. The solution, dubbed Campaign Monitor for Retail, aims to help retailers announce new products and promotions, automate personalized messages...

5 Early-Bird Holiday Email Strategies

The holidays seemingly start earlier every year, and both consumers and retailers are guilty of supporting this trend. While many consumers start their shopping early to ensure they find the best deals, retailers simply want to maximize...

Use Timing Strategies to Increase Open Rates

:: Gurjit Sandhu, Yesmail :: How to Increase Open Rates for Holiday-Themed Email Campaigns From back-to-school to Black Friday, all holidays lend themselves to one thing: an increase in promotional emails. Though some marketers may...

3% Drop in Mobile Email Conversions

Perhaps it was just a slow summer, but mobile email conversions in the U.K. drecrased compared to the previous quarter, according to research released recently by Movable Ink. Analyzing 30,000 emails in the retail sector, Movable Ink...

5 Ways to Optimize Welcome Emails

You never get a second chance to make a first impression, which is why it is important for retailers to make sure their “welcome” email campaigns are optimized to provide new subscribers with a positive and memorial experience...

Deliver Personalized Emails at the Right Time

A new automated predictive email marketing solution for retailers has hit the market, and it goes by the name of Rare.io. Instead of sending every customer that has ever made a purchase identical email messages, Rare.io helps retailers...

New Email Retargeting Solution for B2C Brands

B2C customer acquisition company CertainSource has unveiled version 3.0 of its platform, which includes an email retargeting solution for reengaging prospects who have abandoned the sales funnel prior to converting. The email retargeting...

Transactional Email and the Branded Digital Conversation

Email marketing software Campaign Monitor has announced a new transactional email service for its clients and it hopes to simplify the often cumbersome technical challenges with such messaging. Welcome emails, password resets, order...

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