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PayPal Raises Prices; Will SMBs Look Elsewhere?

One of the most used web-based payment services in the digital World, PayPal dropped a virtual bombshell on the 'Net community this week with the announcement that sellers (retailers) will soon be seeing increased transaction costs...

E-Commerce Landing Page Clinic: Back-to-School for Office Depot

The "back-to-school" season is upon us (for many it has already begun) and there are some important lessons for online retailers to know if the aim is success in this important season for e-commerce retailers. While nearly...

5 Secrets to Improve Conversion Rates for Online Sales

Edwin Choi, CellularOutfitter.com Those in digital retail are familiar with an ever-present problem: How can we get more sales and revenue without sacrificing efficiency? The first answer to pop up might be “generate more traffic...

New Bidding Techniques for Google Shopping

A new suite of bidding strategies/techniques for Google Shopping Campaigns has been released, providing e-commerce advertisers some useful additional options as the holiday season approaches. The bidding strategies, which follow last...

The Case for Holiday-Themed Emails

From back-to-school to New Year's, there's a reason for retailers to get into the holiday spirit. A new study from Yesmail found that holiday-themed email open rates jumped from 14.2 percent in 2013 to 15.1 percent in 2014...

4 Online Trends E-Commerce Companies Must Embrace to Thrive Internationally

By Charles Whiteman, MotionPoint Companies operating e-commerce sites that are searching for new customers and revenue streams, should consider launching localized websites in international markets. For many U.S. e-commerce sites,...

5 Digital Trends Impacting the Travel Industry

By Paige O’Neill, CMO of SDL Looking back a decade, the travel landscape has evolved beyond recognition. For global travel companies hoping to stand out from the crowd and really capture consumers’ attention, they must...

Gain An (Almost) Unfair Advantage With Abandoned "Experience" Emails

Even among the premier Internet retailers, the average checkout abandonment rate is staggering. A recently released study of Q1 2015 from SaleCycle actually found an abandonment rate of 75.6 percent across all sectors (see an infographic...

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5 Landing Page Barriers Killing Mobile Conversions

:: Chirag Leuva, Yudiz Solutions :: Landing pages help everyone from retailers to service providers gather leads for their business. Now, however, as most people access the Web through mobile devices it is important to optimize these...

How to Dial in Your E-Commerce SEO

:: By Travis Bliffen, Stellar SEO :: E-commerce SEO can be challenging but when done correctly it is certainly worth the effort. E-commerce sites run into some SEO issues more often than other sites due to the fact that products come...

3 Ways Online Retailers Can Inspire With Content

Sometimes online shoppers need a virtual “push” when making their purchasing decisions. That push could be as simple as an abandoned shopping cart coupon or something more inspiring, such as a video that demonstrates how...

The Importance of Online Self-Service For SMBs and Their Clientele

Ran Oelgiesser, CMO of vCita It’s funny how the line between innovation and convention blurs over time. What was once a creative outside-the-box solution often becomes an everyday expectation. Such is the case with customer service...

7 Features Every Modern E-Commerce Site Needs

By Larry Alton, @LarryAlton3 Practically any business can set up an e-commerce site, or an e-commerce section of their main website. The name makes it sound fancy, but realistically, it’s just a place where consumers can log...

Mobilegeddon: One of these Retail Sites is Not Like the Other

Internet retailers saw Mobilegeddon – the name given to a recent Google algorithm update that makes mobile-friendliness a more significant part of how the search engine delivers mobile results – come and go with little...

Back-in-Stock Notifications for E-Commerce Masters

There are few things more discouraging to online shoppers than finding that the items they want are out of stock. As many larger, multi-store "omnichannel" merchants are adopting ship-from-store capabilities to counter the...

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