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3 Perfect Product Pages

Product pages are worthy comrades in the battle for conversions. When done well, they do their part in convincing consumers to follow calls-to-action like, “add to cart” or “checkout now.” The alternative is...

Massive E-Commerce Growth in India

:: By Uzra Mohiuddin, Techmagnate :: The e-commerce environment in India offers lucrative opportunities for brands willing (and ready) to get involved. In fact, in a race to be the world’s largest economies, India jumped from...

When Payment Alone Just Doesn’t Cut It Anymore

By Michael Ni, Chief Marketing Officer, Avangate The days when websites were all about marketing are gone. Today, in a world where customers are comparison shopping online and reading peer reviews on social media even while walking...

Page Load Time Slow; Are CDN's to Blame?

Maintaining consistently low page load times are important in providing the optimal customer experience on a website. One method of doing is through the use of a content delivery network, a system of distributed servers that deliver...

5 Effective Email Strategies for Retailers (Part Two)

Email is a key component in most retailers’ digital marketing strategies – and for good reason. This channel helps to not only retain, convert and engage customers, but it can also be used to nurture relationships and obtain...

5 Effective Email Strategies for Retailers (Part One)

Internet retailers cannot overlook the value of email. A Radicati Group study predicts that the total number of email users worldwide will grow to more than 2.7 billion by year-end 2017, with revenue hitting $20.4 billion. This still...

Embrace Google's Promotions Tab

Google gave a real gift to digital marketers last week when it began testing a new layout for the Promotions tab in Gmail. It's certainly optimal to land in the Primary tab, but this new feature provides a visual opportunity to...

3 Real-World Tips for E-Commerce Bloggers

Blogging is a top marketing strategy for retailers on the Web. Not only can a blog with quality content increase brand awareness, but it can also be instrumental in driving traffic to a retailer’s product pages. In fact, a Demand...

The Anatomy of a Good Testimonial

:: Frank Spohr, Clicked Studios :: Did you know that every positive testimonial you receive is not necessarily good for your business’s selling process? Sometimes good testimonials can work against you by failing to trigger important...

Internet Retailers Leverage These 3 Tactics to Keep Users Coming Back

Every single internet retailer has the same problem - keeping users returning to their website and ultimately buying more. Since it's less expensive (and more profitable) to retain rather than acquire, let's address three practical...

5 Reasons Amazon Wins at E-Commerce

When it comes to e-commerce, Amazon is king. Not only does the online retailer offer millions of products, but it also provides a good user-experience with its digital best practices and top-notch customer service. Although those factors...

3 Ways Merchants can Create a Sense of Urgency

We all fall victim to procrastination; it is very tempting to put off things today, that we think can be done tomorrow. Unfortunately, this common tendency affects e-commerce conversion rates, as many shoppers don’t feel a sense...

Amazon Gets in the Flow

Amazon made a significant update to its official mobile app that will likely draw addition ire from e-commerce merchants who are already quite concerned with the practice of showrooming. In its recent release, Amazon's mobile application...

5 Video Strategies for E-Commerce Merchants

It can be difficult for digital retailers to stand out on the ’Net, as the competition within email inboxes, social newsfeeds and search engine result pages is fierce. One of the most effective ways to create a lasting impression...

Why Are Your E-Commerce Customers Not Buying?

:: By Graeme Caldwell, Nexcess :: Getting people to your e-commerce store is one thing; getting them to make a purchase is something else altogether. The first is the realm of advertising, search engine optimization and social media...

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