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Internet Retailers Leverage These 3 Tactics to Keep Users Coming Back

Every single internet retailer has the same problem - keeping users returning to their website and ultimately buying more. Since it's less expensive (and more profitable) to retain rather than acquire, let's address three practical...

5 Reasons Amazon Wins at E-Commerce

When it comes to e-commerce, Amazon is king. Not only does the online retailer offer millions of products, but it also provides a good user-experience with its digital best practices and top-notch customer service. Although those factors...

3 Ways Merchants can Create a Sense of Urgency

We all fall victim to procrastination; it is very tempting to put off things today, that we think can be done tomorrow. Unfortunately, this common tendency affects e-commerce conversion rates, as many shoppers don’t feel a sense...

Amazon Gets in the Flow

Amazon made a significant update to its official mobile app that will likely draw addition ire from e-commerce merchants who are already quite concerned with the practice of showrooming. In its recent release, Amazon's mobile application...

5 Video Strategies for E-Commerce Merchants

It can be difficult for digital retailers to stand out on the ’Net, as the competition within email inboxes, social newsfeeds and search engine result pages is fierce. One of the most effective ways to create a lasting impression...

Why Are Your E-Commerce Customers Not Buying?

:: By Graeme Caldwell, Nexcess :: Getting people to your e-commerce store is one thing; getting them to make a purchase is something else altogether. The first is the realm of advertising, search engine optimization and social media...

E-Commerce in Your Twitter Stream

While information publishers and service providers still struggle with how to best use the platform, Twitter is reportedly extremely close to releasing an e-commerce solution of its own, as a new deal pends between the social network...

Google's Product Listing Ads Outperform Text PPC Ads

2013 was a terrific year for Google and its Product Listing Ads. Research from digital marketing firm IgnitionOne indicates that the click-through rate for PLAs during the year was upwards of 47 percent higher than the click-through...

Wordpress 2014: E-commerce Shopping Carts Worth Exploring

While Internet professionals would probably be better off selecting a dedicated e-commerce software solution, there will be those that opt to use a platform such as Wordpress as their Web-based retail presence. While Wordpress certainly...

5 Resolutions for E-Commerce Merchants

A New Year’s resolution is a commitment to doing something differently, typically better, than the previous year. The challenge in making a resolution, however, is keeping it. Oftentimes people pick broad resolutions and set...

3 Ways to Cater to Digital Customers in 2014

As the Web progresses, the expectations of digital consumers keep growing. Not only is it vital for merchants to offer personalized shopping experiences nowadays, but they must also make their products available to consumers in a variety...

Last Chance: 9 Holiday Shipping Announcements

The 2013 holiday season is wrapping up, with less than 10 shopping days left until Christmas day. Although there is still time for shoppers to procrastinate if battling the long lines of traditional brick-and-mortar shops isn’t...

10 Ways to Protect Your Company and Employees Against Hackers

:: By Riaan Gouws, Quatrashield :: It’s no surprise how easy it is for hackers to gain access to password information when one considers the research on this subject. According to a report by Infosecurity Europe, 65 percent of...

3 Ways Merchants Can Encourage Sharing

A 2013 Nielsen study reveals that family and friend referrals are the most persuasive driver of influence when making purchasing decisions for 77 percent of consumers. Unfortunately, word-of-mouth marketing isn’t as reliable...

Loyalty Equals Discounts, Free Products for Consumers

Loyalty programs aren't exactly new, but consumers still seem to love the marketing-focused programs that reward members with purchase incentives. And new research from Nielsen confirms it, with 84 percent indicating they were...

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