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Reducing Cart Abandonment by Building Trust

By Will Devlin, ShopVisible Shopping cart abandonment has caused many a sleepless night for e-commerce managers. For good reason, nearly seven out of 10 shoppers abandon their carts with products in them. Why? Your online shopper has...

3 Surprising Online Shopper Preferences

When online conversion tactics like personalization, alternative delivery locations and live chat are part of everyday shoppers’ lexicon, it’s time for businesses to get serious about making it easier to purchase their...

Geo-Targeting: Removing the Barriers to Conversion

By Graham Cooke, Qubit Geo-targeted advertising has become an important tool for retailers, allowing them to reach customers with individualized content. By obtaining users’ locations, you can approach them with specific offers...

Dropship E-Commerce: The Good, The Bad And The Ugly

:: By Chris Hazel, Crispwd :: When used in conjunction with other strategies of fulfillment, dropshipping can turn a retail store into a profitable venture. For the unfamiliar, dropshipping is the practice in which a third-party manufacture...

Google Shopping Updates Product Feed Specs for Internet Retailers

Everything that Google does with its Google Shopping product relies heavily on the quality of the product data provided by merchants. In order to "provide merchants with more flexibility when organizing product data and reach...

From 'Where to Buy?' to 'Buy Online!'

Retail pricing intelligence provider Channel IQ has announced that its newest product, "Buy Online" will be released early this summer. The solution is an integration of online retailer product availability within the shopping...

3 Perfect Product Pages

Product pages are worthy comrades in the battle for conversions. When done well, they do their part in convincing consumers to follow calls-to-action like, “add to cart” or “checkout now.” The alternative is...

Massive E-Commerce Growth in India

:: By Uzra Mohiuddin, Techmagnate :: The e-commerce environment in India offers lucrative opportunities for brands willing (and ready) to get involved. In fact, in a race to be the world’s largest economies, India jumped from...

When Payment Alone Just Doesn’t Cut It Anymore

By Michael Ni, Chief Marketing Officer, Avangate The days when websites were all about marketing are gone. Today, in a world where customers are comparison shopping online and reading peer reviews on social media even while walking...

Page Load Time Slow; Are CDN's to Blame?

Maintaining consistently low page load times are important in providing the optimal customer experience on a website. One method of doing is through the use of a content delivery network, a system of distributed servers that deliver...

5 Effective Email Strategies for Retailers (Part Two)

Email is a key component in most retailers’ digital marketing strategies – and for good reason. This channel helps to not only retain, convert and engage customers, but it can also be used to nurture relationships and obtain...

5 Effective Email Strategies for Retailers (Part One)

Internet retailers cannot overlook the value of email. A Radicati Group study predicts that the total number of email users worldwide will grow to more than 2.7 billion by year-end 2017, with revenue hitting $20.4 billion. This still...

Embrace Google's Promotions Tab

Google gave a real gift to digital marketers last week when it began testing a new layout for the Promotions tab in Gmail. It's certainly optimal to land in the Primary tab, but this new feature provides a visual opportunity to...

3 Real-World Tips for E-Commerce Bloggers

Blogging is a top marketing strategy for retailers on the Web. Not only can a blog with quality content increase brand awareness, but it can also be instrumental in driving traffic to a retailer’s product pages. In fact, a Demand...

The Anatomy of a Good Testimonial

:: Frank Spohr, Clicked Studios :: Did you know that every positive testimonial you receive is not necessarily good for your business’s selling process? Sometimes good testimonials can work against you by failing to trigger important...

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