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The term “holiday” is defined as a day of festivity or recreation when no work is done. For merchants, however, holidays tend to increase the workload and (hopefully) sales, because holidays typically give consumers more...
To keep an e-commerce store running at peak-performance, merchants need to pay attention not only to analytics, but also to customer feedback. While analytics are a good starting point for figuring out which site elements need to be...
Today's e-commerce platforms are much more than just a simple "shopping cart" - they've evolved into all-in-one platforms for retail enterpries to manage not just the customer shopping experience, but also the experience...
By Ken Burke, Founder and Executive Chairman, MarketLive The numbers don’t lie. Tablets are taking over e-commerce. The latest indicators of the tablet phenomenon surfaced over the 2012 holiday kick-off weekend. Data captured...
Cart abandonment is among the most frustrating problems that e-commerce merchants face, and unfortunately, it happens way too often. In fact, 80 percent of online shoppers have placed an item in a shopping cart and left the site without...
The World Wide Web of 2013 provides online retailers with a variety of options for reaching customers – from social networks to digital advertisements. Yet one tool tends to outperform the rest – email. In fact, a recent...
Does your advertising campaign need some housekeeping? Take a page from Hilton Hotels & Resorts newest promotion, the Any Weekend, Anywhere Sale. You may have heard Hilton’s radio spots promoting its campaign. Similar to...
Retailers on the ’Net face many challenges – from staying on trend with emerging technologies to providing a consistently user-friendly environment for customers. But while there are numerous best practices and tactics...
Today’s on-the-go consumers want to connect with brands across all devices. This dramatic shift in the shopping experience led Lancôme , an international luxury beauty brand, to use SapientNitro , an agency with a strong...
Comscore has released its analysis of online holiday spending in the U.S., and as every digital media maven in the virtual world predicted, it was a very merry season indeed. Online shoppers purchased a whopping $42.3 billion worth...
As merchants gather their bearings from 2012’s busiest shopping season, they must also get prepared for the new trends, technologies and channels that will undoubtedly impact their digital stores in 2013. In 2012, for example...
It's safe to say, the 2012 holiday season has proved to be profitable so far, as c onsumers spent $33.8 billion online as of Dec. 16, which is a 13 percent increase compared to the same time last year according to comScore . Moreover...
Web-based retailers in operation today must find new and unique ways to make products stand out to potential customers as those prospective buyers sift through ever-greater amounts of information. And it may be as simple as tweaking...
Research released last week from Oracle reveals just how essential customer experience is for driving revenue growth and differentiating a brand in a globalized economy. The report revealed that 81% of consumers are willing to pay...
Merchants tend to put the majority of their social resources into sites like Facebook or Twitter, but it might be time to shift some of that social focus to Google+. This is because having a profile on Google’s emerging social...
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