Posts tagged wmfeature&pageindex=3 RSS

Does Third-Party Data Know Who You Really Are? Not Really.

:: By David Allison, Hivewyre :: A lot is discussed about personalization, but how accurate is the information being used to market to customers individually? I recently jumped on the Oracle bluekai registry last week to find out....

Why Store Content for Newsletters

:: By Jack Dean, @jackp_dean :: Almost every small business these days sends out a regular newsletter in some form or another. Along with updates about the business itself, it is usually a great idea to include links to content that...

3 User Interface Guidelines for Designing an E-Commerce Site

:: By Ryan Camomile, Infogenix :: A lot of factors influence customer perception, including user reviews for your products, how friendly your social media personality is and how easy it is to return purchased goods. Customer experience...

Spring Cleaning: Your E-Commerce Website

:: By Rick Kenney, Demandware :: Ahh, spring. As flowers bloom, you may find there’s a welcome bounce in your step. If you’re looking for a place to point your newfound energy – your site is a great candidate for...

E-Commerce Inspiration: 4 Examples of Unique Inventory Filtering

Knowing your audience is one of the most basic, yet most important, business rules – especially for e-commerce merchants. A good understanding of customer segments not only enables merchants to create personalized marketing campaigns...

Second-Party Data: The New Boogeyman in E-Commerce

:: By David Allison, Hivewyre :: Even though the invention of the cookie was in 1995 and that the company DoubleClick, with its product launch of Boomerang in 1998, is almost universally seen as the first retargeting contrivance, it...

5 Tips for an Optimal Online Shop Design

:: By Richard Stevenson, ePages.com :: The e-commerce market is highly competitive. What should merchants consider if they are to beat their competition? Nowadays, it can be challenging for online retailers to identify a genuine product...

5 Retailers Competing with #AmazonPrime

Amazon Prime grew 35 percent in 2015, reaching 54 million U.S. members according to data from Consumer Intelligence Research Partners. These members aren’t only taking advantage of free shipping however; they are also spending...

How Reviews from Verified Buyers Impact Sales

:: By Matt Parsons, PowerReviews :: There’s no denying that ratings and reviews have become an essential part of the path to purchase and the authenticity of those reviews is of the utmost importance. Along with Northwestern...

5 Popular #LeapDay Promotions

Every four years the world gets an extra day in February, and it goes by the name of Leap Day. In the retail world, Leap Day means an extra 24 hours for merchants to maximize their sales. To take advantage of this opportunity, most...

Protect Your Retail Brand: Framing & Enforcing a Minimum Advertised Price Policy

:: By Mihir Kittur, Ugam Solutions :: Disruptive technologies are enabling new ways to circumvent minimum advertised price (MAP) policies. Retailers are constantly deploying newer and cleverer ways to evade MAP policies. These include...

Excel in Instagram Marketing with 8 Do’s and Don’ts

:: Grant Munro, FlashStock Technology :: With more than 400 million monthly active users, Instagram is the top mobile touchpoint and key platform for discovery. With the recent global launch of Instagram ads, the platform spells nothing...

The Future of Retail with Dandy Labs and Cisco

London-based men's lifestyle and retail store The Dandy Lab is now using Cisco's Internet of Things technology to merge the digital and physical words of retail, creating an interactive "living laboratory" for providing...

Improve Your Customer’s Shopping Experience with Beacons

:: By Kimber Johnson, ASPEN App Design :: Beacons that work via Bluetooth low energy (BLE) bring a new dimension to the interaction between businesses and their customers. Provided a customer has a Bluetooth-enabled smart device able...

3-Step Guide to Celebratory Email Marketing

There are many things people look forward to on their birthdays, but not all of them include candles or gift wrap. Birthday emails, for example, are one of the unexpected surprises that most consumers find in their inbox on or around...

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