E-Commerce Express

Stay up to date on the important trends in Internet retail. Discover recent digital developments and practical expert guidance in the Website Magazine E-Commerce Express weblog.

Go Fast or Go Home: A Lesson in Consumer Engagement

By Dianne Inniss, Customer Experience and Innovation Strategist at ThoughtWorks Retail We all talk about ‘the retail experience’ likes it's something we can define, implement universally and just wash our hands of that...

Why 'Reduce Clicks’ Needs to be Your E-Commerce Mantra

:: By Chris Bryson, Unata :: Our daily interactions with our digital devices are evolving every year, constantly making it faster and easier to interact with technology, whether it’s the ability to unlock your iPhone with your...

7 Last-Minute Steps to Make Your E-Commerce Site Shine This Holiday Season

:: By Jason Cohen, WP Engine :: The holiday season is officially upon us. While some savvy surfers start Googling “Christmas gift ideas” as early as August, there’s still time to make some relatively quick but impactful...

Affirm Brings Financing to Four More E-Commerce Platforms

Retailers using e-commerce platforms including Kibo Commerce, BigCommerce, AspDotNetStorefront and Zen-Cart can now provide their users the ability to purchase goods and services and break up payments over multiple months. SUBSCRIBE...

Holiday E-Commerce: As Excuses Run Out, Preparation is Key to Success

:: By Mehdi Daoudi, Catchpoint Systems :: The potential for record-breaking revenue opportunities looms large with each holiday e-commerce shopping season. This makes any performance glitch during the holidays – a sluggish or...

Social Media Customer Service Need Attention

Recently released data from social media management platform Sprout Social indicates that that the average retailer will receive 3,140 social messages this holiday season – 30 percent more than last year. SUBSCRIBE to Website...

Mobile AOV on the Rise for Web Retailers

Data released by personalization solution Monetate shows a 5.5 percent increase in total average order values on Thanksgiving and Black Friday compared to 2015, with mobile seeing the most substantial increase in activity - an incredible...

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5 Simple Ways to Personalize Your Website

:: By Larry Alton, @LarryAlton3 :: Customers and website visitors are absolutely delighted when you offer them a little personalization. Simple things like using their name or remembering their favorite products can make them feel...

Build Trust with Your “About Us” Page

: By Richard Stevenson, ePages :: It may be the case that only a small proportion of visitors already know your company or have previously ordered from you. For this reason, it makes sense to allow them to look behind the scenes by...

#BlackFriday: Set to Become Biggest Mobile Sales Day - Ever

This Black Friday is expected to make both e-commerce and m-commerce history, with Adobe predicting more than $1 billion in mobile sales and more than $3 billion in total online revenue. “Early morning Black Friday shopping is...

Quick Hit: The Cost of Free & Fast Shipping On Retailers

Fast and free - it's what consumers want in their holiday shipping but retailers are paying the price - big time. Analysis from Shippo shows "a dramatic jump in free and expedited shipping offers result in a 2x increase in...

Free, Fast and Other Considerations for Holiday Shipping

What do consumers want free and fast? Shipping, of course, which is not new news for e-commerce retailers, but shoppers’ propensity toward the latter may come as a surprise, particularly when it comes to their willingness to...

Get Consumers to Spend More Online

Online retailers use a variety of tactics and techniques to get consumers to spend. Using these strategies has paid off for many and should be considered by those looking to generate better results from their digital presence. + Free...

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Marketplace Wars: Is Google Cheaper than Amazon?

Turns out that Amazon may not always be cheaper (for buyers or sellers). Research out from 360pi reveals that Google Shopping offered a lower price than Amazon on a sample of Amazon’s own Best Sellers 59% of the time relative...

Fighting False Positives & Eliminating Suspected Fraud

As online sales increase, fraud remains a serious threat, but “false positives” — transactions wrongly declined due to suspected fraud — could be an even bigger problem for online retailers and it's causing...

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