E-Commerce Express

Stay up to date on the important trends in Internet retail. Discover recent digital developments and practical expert guidance in the Website Magazine E-Commerce Express weblog.

Avalara Brings Tax Automation to Brazil

Cloud-based tax compliance automation solution Avalara announced it will be expanding its operations in Brazil. SUBSCRIBE to Website Magazine & Accelerate 'Net Success The expansion makes a great deal of sense for Avalara as...

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Salesforce Reveals Commerce Cloud (Already)

Over the next decade, 86 percent of retailers plan to implement a unified commerce platform, and Salesforce, which picked up cloud commerce platform Demandware this past summer, wants to be a contender in those buying decisions - sooner...

Will You Join #FreeShippingDay?

Shipping costs and speed are typically a deciding factor in whether a shopper completes their online checkout - particularly during the holiday season when they are budgeting for both time and money. There is, however, a "holiday"...

Using Transaction-Based Insights to Improve Ad Effectiveness

Visa and Oracle are teaming up for a new suite of products designed to help merchants understand if their advertising efforts are actually influencing consumer purchases online and in-stores. Leveraging digital advertising and cross...

On the Importance of Site Search

Just how important is site search to the omnichannel commerce experience? In a word, very. Omnichannel personalization solution RichRelevance has released some rather interesting research which explores how U.S. consumers search for...

Social Commerce Advancements that Sell

The ability to complete an order within the very apps that consumers are already using to browse and save products is a recipe for success, but it's an idea that just hasn't taken off quite yet. Currently, only 10 percent of...

Google Working to Close the Ad Loop

Mobile devices are blurring the physical and digital worlds and the impact goes both ways - research something online and then purchase it offline, or experience an advertisement offline and then seek it out on the Web. It is challenging...

QUICK HIT: Shipping Rates on the Rise

Some expensive news for 'Net retailers came out last week - FedEx indicated it will increase shipping rates next year. Retailers can expect a 3.9 percent average increase at FedEx air shipping Express division and 4.9 percent for...

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Shoppers Adding More, Buying Less Leading Up to the Holidays

Shopping cart abandonment is a thorn in most retailers' digital side and the numbers are proving it's getting worse. Recent data from Monetate Ecommerce Quarterly report (EQ2 2016) indicates that add-to-cart rates across all...

AI Innovations in Payment Tech

ReplyBuy, a sales platform that combines mobile messaging, payments and digital commerce, has announced the introduction of artificial intelligence for its customers in the sports and entertainment vertical. To be successful on the...

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Up Conversion Rates with Timed, Multi-Stage Cart Abandonment Emails

Cart abandonment happens to every online retailer, but successful merchants know how to minimize their loss and capitalize on the opportunity. A new study from e-commerce personalization solution Barilliance reveals that sending out...

What is E-Commerce SEO Worth?

E-Commerce solution 3dcart has released a new service to help merchants start and manage search engine optimization campaigns. The new DIY SEO service, available for $49.00/month, includes Google Analytics setup with Search Console...

Easy Steps to Develop Buyer Personas for Your Target Market

:: By Derek Miller, CopyPress :: More companies than ever are starting to understand the value of customer personas. Instead of targeting a certain demographic or large group of people, personas allow a company to know exactly who...

QUICK HIT: Braintree Opens Up to China

Payment gateway Braintree, which is owned by PayPal, indicated this week that it will now enable merchants in European countries to accept purchases via UnionPay, China's state-run card network. The development could prove to be...

BOPIS for SMBs Makes E-Commerce Express

Web professionals might think the "Buy Online, Pick Up In Store" (BOPIS) trend is the reserve of only the largest retailers, but that's no longer the case as smaller enterprises are rolling out some rather innovative...

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