E-Commerce Express

Stay up to date on the important trends in Internet retail. Discover recent digital developments and practical expert guidance in the Website Magazine E-Commerce Express weblog.

Study: PayPal Outperforms Visa Checkout

PayPal is better at converting online shoppers than other payment solutions according to new data from comScore. The PayPal Online Conversion Analysis shows that PayPal converts online shoppers at a rate of 87.5 percent. Comparatively...

Offer Customized Coupons in Exchange for Social Shares

3dcart has teamed up with social marketing app Coopt to help merchants incentivize social sharing. Through the partnership, merchants leveraging 3dcart can use Coopt Campaigns to offer customized coupons to customers in exchange for...

Improving Retention in the Subscription Economy

The subscription economy is hot and providers are doing their part to ensure businesses have success acquiring and retaining subscribers in a competitive marketplace . GoECart, for instance, is helping merchants improve customer retention...

Why Context is Key for Fueling Personalization

:: By Michael Osborne, SmarterHQ :: In 2012, Digital Trends found that nearly 75 percent of consumers say they prefer to do business with brands that use personal information to customize their shopping experience. Despite this widespread...

Key Mobile Commerce Trends to Prep For

:: By Kimber Johnson, ASPEN App Design :: One of the most profound paradigm shifts that the businesses world is facing today is the steady transition from e-commerce to mobile commerce. Mobile devices have transformed the way consumers...

Does Third-Party Data Know Who You Really Are? Not Really.

:: By David Allison, Hivewyre :: A lot is discussed about personalization, but how accurate is the information being used to market to customers individually? I recently jumped on the Oracle bluekai registry last week to find out....

Shopify Focuses on Conversational Commerce

Popular commerce platform Shopify has announced its agreement to acquire virtual marketing assistant Kit CRM Inc. Kit is a virtual marketing assistant that leverages messaging to help businesses market their online stores. The acquisition...

Magento Imagines a New Enterprise Offering for Retailers

If you’re an e-commerce merchant running your digital business on Magento – or even thinking about doing so – there’s a lot to talk about. The biggest news coming out of the company’s annual conference...

Why Store Content for Newsletters

:: By Jack Dean, @jackp_dean :: Almost every small business these days sends out a regular newsletter in some form or another. Along with updates about the business itself, it is usually a great idea to include links to content that...

3 User Interface Guidelines for Designing an E-Commerce Site

:: By Ryan Camomile, Infogenix :: A lot of factors influence customer perception, including user reviews for your products, how friendly your social media personality is and how easy it is to return purchased goods. Customer experience...

Etsy Starts a New Pattern

Etsy has unveiled a new seller platform called Pattern that enables users to create their own custom website. The platform enables sellers to use their own domain for a website that is powered by their Etsy shops and integrated with...

#BeLikeAmazon: Free Shipping

One of the biggest appeals of Amazon’s subscription program (Prime) is the many free (and often expedited) shipping options it offers; and it’s setting consumer expectations around the Web. In fact, according to Temando’s...

Amazon Payments Unveils Global Partner Program

Amazon has unveiled a new global program designed to help e-commerce platform providers and developers extend Amazon Payments to their merchant customers. The program, called the Amazon Payments Partner Program, offers tools and services...

4 Brand Approaches to #AprilFools

Nobody can be trusted on April Fools’ Day, not even your favorite brand. With everyone from Google to Hulu getting in on the fun, many business professionals are left wondering how they can celebrate the holiday with their brand...

Spring Cleaning: Your E-Commerce Website

:: By Rick Kenney, Demandware :: Ahh, spring. As flowers bloom, you may find there’s a welcome bounce in your step. If you’re looking for a place to point your newfound energy – your site is a great candidate for...

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