E-Commerce Express

Stay up to date on the important trends in Internet retail. Discover recent digital developments and practical expert guidance in the Website Magazine E-Commerce Express weblog.

Uber Drives Into E-Commerce

Despite consumers flocking to the Web to conduct research, buy products and subscribe to services, many transactions are happening much closer to home than one might think. In fact, one in twelve orders on Shopify – a cloud-based...

The Buying Habits of Halloween Shoppers [Infographic]

From candy to costumes, Americans do a lot to prepare for Halloween, which includes spending money. According to the National Retail Federation, adults will hand out $74.34 each on the spooky holiday. In comparison, they spend $142...

Use Timing Strategies to Increase Open Rates

:: Gurjit Sandhu, Yesmail :: How to Increase Open Rates for Holiday-Themed Email Campaigns From back-to-school to Black Friday, all holidays lend themselves to one thing: an increase in promotional emails. Though some marketers may...

SMBs Optimistic About 2015 Holidays

Retailers are confident in the upcoming holiday season according to new data from Bigcommerce . In fact, a recent survey from the company shows that 48 percent of online retailers are “very” or “extremely” confident...

Customer Experience Across Age Groups

Who treats consumers best – the online world or the offline one? A new survey by Sitecore , conducted in conjunction with King Brown Parters , found that the answer is highly dependent on who you ask – more specifically...

Introducing Communities for Care, Content and Conversions

There are some purchases – appliances, jewelry and technology to name to just a few – that require a community to complete. Shoppers typically do their due diligence looking for testimonies from their peers to feel confident...

Contextual Commerce for the B2B World

:: By Chris Dalton, CloudCraze :: Everything we do in the commerce world is executed with the goal of simplifying the purchase process. In other words, the faster a retailer (or B2B seller) can get a customer to convert, the more revenue...

Where is Fraud the Worst?

You might want to keep a close eye on orders you receive from Alaska and Delaware this holiday season. Machine-learning fraud detection provider Sift Science released a new report, titled "The United States of Fraud," which...

Sellbrite Integrates with WooCommerce

Multichannel e-commerce solution provider Sellbrite has unveiled a new integration with WooCommerce, which is a popular e-commerce plugin for Wordpress . The integration enables merchants to import their WooCommerce products and list...

Art of the Upsell, Science of the Cross-Sell 

There are many similarities between selling online and offline, and the e-commerce experience that shoppers have grown accustom to in the "real" world can actually translate quite nicely to the digital realm. More often than...

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Fake Reviews Targeted by Amazon

Amazon is getting serious (again) about the presence of bogus reviews on its platform, but is not looking at companies engaged in the practice exclusively any more. The Internet retailer has reportedly sued 1,144 people who used gig...

5 Winning Strategies to Boost Online Sales Now

:: By Doug Cohen, SiteSpect :: There is no sure thing when it comes to achieving online sales success. Retailers invest a great deal of time and money into creating highly strategic campaigns, offers and sales to outpace and outsell...

Initial Order Volume Reveals Future Behavior of Shoppers

Recent research from Optimove reveals that 62 percent of customers will never place a second order from an Internet retailer, and only 16 percent will make more than three orders. Repeat customers are obviously important to the success...

Consumers Want Personalization This Holiday

As the world will see over the next few months, e-commerce is thriving, but what will consumers expect this holiday from their digital experience? Marketlive released the results from its 7th Annual Holiday research Study and it reveals...

Closing the Gap Between Social Promotion and Online Sales

Social selling has, for some time, been touted as a hot new trend in e-commerce but to date has simply been unable to help merchants close the gap between social promotions and sales, but that may change (and soon). E-commerce marketing...

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