E-Commerce Express

Stay up to date on the important trends in Internet retail. Read and review e-commerce articles to accelerate your Web success!

Ecommerce SEO the Focus of 3dcart 6.2

Search visibility plays a key role in the success of an e-commerce store, which is why 3dcart has amped up the SEO features in version 6.2 of its shopping cart software. “The major search engines, such as Google, are constantly...

Making the Most of Your Transactional Data

By Didier Gombert, Objectif Lune It’s no secret that there’s been a shift in marketing departments in recent years. Previously, we saw a one-way relationship, where marketers simply pushed out information. Today, we live...

WooCommerce Growth Among Internet Retailers Impressive

Who said WordPress wasn't a viable solution for e-commerce businesses? OK, lots of people did (myself included) but it seems that there are plenty of Internet retailers that are using the platform for exactly that. Practical eCommerce...

5 Effective Email Strategies for Retailers (Part One)

Internet retailers cannot overlook the value of email. A Radicati Group study predicts that the total number of email users worldwide will grow to more than 2.7 billion by year-end 2017, with revenue hitting $20.4 billion. This still...

Sophia Makes Content 'Shoppable'

The name Sophia will now mean more to publishers and retailers than just their favorite character on the Golden Girls. Sophia – of the digital variety – recently developed a platform called Ambiance, which has the potential...

The Big Tax Problem for Small Etailers

Despite vocal opponents, Americans will at some point in the near future, likely have to pay taxes on their online purchases. It may not happen today, tomorrow or even in the next five years. But it will happen, and those merchants...

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Smarter E-Commerce for Marketing-Minded Retailers

Cloud-based e-commerce solution ChannelAdvisor has rolled out its Spring 2014 release and it's adding several interesting features to the already high-utility platform. ChannelAdvisor now offers support for Google Merchant promotions...

Amazon Dismisses Bitcoin, eGifter Provides Alternative

With all the online chatter about Bitcoin – digital currency – progressive e-commerce powerhouse Amazon is joining the conversation, just not as most would expect. In an interview with Re/code, Amazon’s Head of Payments...

Etsy Wholesale Moving Toward Public Launch

Last year, popular craft marketplace Etsy unveiled the beta version of a platform called Etsy Wholesale, which offers Etsy sellers the opportunity to grow their businesses by connecting with independent boutiques. Through the platform...

It's Undeniable: Shopping Cart Recovery Equals Incremental Revenue

Optimized shopping cart recovery emails can deliver significant incremental revenue according to new research released at the Demandware XChange ’14 conference by real-time remarketing company SeeWhy. SeeWhy conducted A/B tests...

Remarketing Made Easy

Google announced the release of Smart Lists, making automating list creation for the purpose of remarketing from within Google Analytics a much simpler process. Smart Lists tap into the anonymized conversion data that Google collects...

Touch-Based Interface for Mobile Shoppers

Scandinavian Internet retailer Sjoppi is enjoying the tablet era. The company recently introduced a new touch-based interface for mobile shoppers that has resulted in a dramatic increase in conversion rate of 17.8 percent. The new...

PayPal Fingerprint Authentication in Focus

Payment service Paypal is introducing a new feature within its mobile app that brings fingerprint authentication to the new Samsung Galaxy S5 device. Consumers will be able to log in with their fingerprint and shop at merchants that...

Amazon Pushing Login and Pay with Startups

Amazon is looking to close the gap between itself and competing payment processors in the e-commerce startup sector, offering free processing for their first 10,000 in transactions over 12 months. Merchants that use the Login and Pay...

Groupon Adds In-Store Coupons to Freebies

Groupon is helping national retailers drive traffic to their brick-and-mortar locations by adding in-store coupons to its Freebies offering. Previously , retailers could only use Groupon’s Freebies category for online initiatives...

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