E-Commerce Express

Stay up to date on the important trends in Internet retail. Read and review e-commerce articles to accelerate your Web success!

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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Mobile Halloween Searches Wait Until the Last Minute

Consumers spent more than $8 billion on Halloween in 2012, however, the majority of mobile searches related to this spooky holiday happened just days before the actually event took place, according to mobile ad platform xAd. In fact...

Consumers Name Their Own Price with Greentoe

A new platform could prove to be a very valuable tool for consumers this holiday season. The platform, dubbed Greentoe , enables consumers to essentially “name their own price” for products ranging from appliances to baby...

BaM Still Critical to Consumers

The Internet provides consumers with a great deal in the way of convenience, but there still seems to be a place for traditional brick-and-mortar. A new report from management consulting firm A.T. Jearney reveals that consumers in...

Acting on Shifts in Ad Position

Marin Software has released PositionLock, a technology that automatically adjusts keyword bids intraday so that advertisers can maintain a specific ad position. It's well-documented that upwards of two-thirds of clicks on the first...

Reduce Cart Abandonment with QR Codes

Internet retailers with a mobile presence are struggling with all sorts of issues - from user security associated with lost usernames and passwords to cart abandonment (which at last count is consistently over 60 percent). Is there...

8 Tips for Selecting a Website Builder

:: By Velly Angelova :: Running a well-crafted and professional website plays tremendous role when building your trustworthy image and brand identity in the digital world. With the prominent evolution of website building solutions...

Track Events & Interaction with Google Tag Manager

Site analytics don't always provide a clear picture of what website users are doing when visiting your digital property - but that's changing. Google recently announced that its Tag manager now includes Auto-Event Tracking...

Mobile Shopping Comes of Age with ShopSavvy

Mobile shopping platform ShopSavvy, which boasts more than 40 million downloads and millions of monthly active users, has announced a new update (version 8) for iOS mobile devices and Android smartphones. The new version offers up...

hybris Kicks Off Sports-Commerce Initiatives

In case there was any doubt – the sports industry is a very lucrative market. When you take into account merchandise sales, tickets, apps, video games and more, there are as many, if not more, touchpoints as other consumer-facing...

A Rope for the Cart Abandonment "Clef"

Cart abandonment is a pain point for most e-commerce retailers, so when a company says it can decrease this rate with an easier checkout process, most retailers want to know more. Clef, known for its mobile app that replaces usernames...

Shopping Cart Abandonment and Digital Recovery for Internet Retailers

With the 2013 holiday (and shopping) season fast approaching, Internet retailers are right to be concerned with the issue of cart abandonment - but much less than in years prior. Email marketing platform/service Listrak has released...

Holiday Shoppers to Spend More on Gifts This Year

One in five consumers plan to spend more on gifts this year according to the Holiday Shopping Survey from Accenture, which is welcomed news for retailers both on and off the Web. Along with increased spending, however, this year’s...

The Showroom Showdown

Showrooming, defined as using a brick-and-mortar store as a showroom to browse and then purchase from a competitor for a less expensive price, is now a mainstream shopping behavior, according to a new report from mobile marketing solutions...

TurnTo Moves the Social Q&A Needle

TurnTo has the questions. Needle has the answers. In a partnership made in user-generated content heaven, Needle, a provider of advocate-powered chat, and TurnTo, a provider of social Q&A, announced a partnership that will enable...

Digital River Simplifies Checkout; Expands with Paypal Express, Bill Me Later

Multi-channel commerce solution Digital River has expanded its relationship with PayPal, adding PayPal Express Checkout and the Bill Me Later platform to its portfolio of supported payment options. By adding the two services, Digital...

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