E-Commerce Express

Stay up to date on the important trends in Internet retail. Discover recent digital developments and practical expert guidance in the Website Magazine E-Commerce Express weblog.

STAND OUT & Engage Shoppers on Social

:: By Guy Yehiav, Profitect :: Today’s traditional retailers are faced with the persistent challenge of standing out against both increasing competition and e-commerce giants. As a way to deliver relevant information to consumers...

4 Ways to Close the Sale

Every merchant wants more conversions, the challenge is figuring out how to get them. Often times, however, conversion rates can be increased with a few simple tweaks to a website and/or marketing plan. After all, most merchants already...

Cyber Monday Could be a Popular In-Store Shopping Day

Cyber Monday could actually be one of the most popular shopping days of the year – not only for online merchants, but brick-and-mortar merchants too. In fact, the International Council of Shopping Centers ( ICSC ) Black Friday...

7 Digitally Decorated Stores for Your Inspiration

Not everyone waits until after Thanksgiving to put up their holiday decorations. Even though decorated trees and wreaths may be common inside brick-and-mortar stores in early November, holiday decorations are becoming common on the...

Self-Serve Rules CMS World

Web professionals are increasingly looking to be able to make changes (e.g. to landing pages, marketing campaigns, tests) themselves and this is nowhere more true than on their content management system (CMS). Many CMS providers are...

Retailers Extend Promos After the Holidays

Research from retail intelligence provider Upstream Commerce, which analyzed Holiday sales data on 300,000 products from 2013 and 2014, identified more sophisticated retail product management, higher quality merchandise offered at...

An A.I.-Powered ‘Personal’ Buy Button

Browser extension developer Shop.co has launched a personal "Buy button" for consumers. What does this mean for e-commerce merchants? Unlike the first-generation buy buttons being tested by social media sites and e-commerce...

Unlocking Revenue Through Innovation

Retailers are projecting growing sales and revenue but believe greater investment in innovation in an omni-channel strategy including website, mobile and social media channels will be needed to remain competitive according to the 7th...

Unified E-Commerce Operations via a Single Software Solution

Webgility, a provider of software to unify multi-channel e-commerce sales, has added Magento-based e-commerce platform Zoey to its list of partners. Zoey (formerly Pixafy) merchants will now be able to take advantage of the business...

Providing “Fun”-ctionality Customers Can’t Resist

Will we; won’t we; or at what point will we have to? These were some of the lingering questions current Ektron customers brought to Episerver ’s Ascend 2015 held in Las Vegas this week because it was there that the Ektron...

Campaign Monitor Targets Retailers

Campaign Monitor has unveiled a new email marketing solution designed specifically for retail. The solution, dubbed Campaign Monitor for Retail, aims to help retailers announce new products and promotions, automate personalized messages...

Not About Price? Tactics to Drive Value for Retailers

Price is one way to stay competitive but there are many others available for retailers this holiday. SUBSCRIBE to Website Magazine - 12 Issues FREE Product intelligence solution 360pi just released the second report in its Holiday...

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Live Chat Goes Social

TouchCommerce is helping businesses offer social customer service with the launch of its new solution dubbed TouchSocial. TouchSocial enables brands to respond to consumers on social networks with the purpose of increasing customer...

5 Early-Bird Holiday Email Strategies

The holidays seemingly start earlier every year, and both consumers and retailers are guilty of supporting this trend. While many consumers start their shopping early to ensure they find the best deals, retailers simply want to maximize...

Visual Search Comes to Pinterest

Pinterest is introducing a new technology that will enableusers to search its site without using text. Search requires words, but it is not uncommon for users/consumers not to know what it is they are looking for (which makes traditional...

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