E-Commerce Express

Stay up to date on the important trends in Internet retail. Discover recent digital developments and practical expert guidance in the Website Magazine E-Commerce Express weblog.

Why Store Content for Newsletters

:: By Jack Dean, @jackp_dean :: Almost every small business these days sends out a regular newsletter in some form or another. Along with updates about the business itself, it is usually a great idea to include links to content that...

3 User Interface Guidelines for Designing an E-Commerce Site

:: By Ryan Camomile, Infogenix :: A lot of factors influence customer perception, including user reviews for your products, how friendly your social media personality is and how easy it is to return purchased goods. Customer experience...

Etsy Starts a New Pattern

Etsy has unveiled a new seller platform called Pattern that enables users to create their own custom website. The platform enables sellers to use their own domain for a website that is powered by their Etsy shops and integrated with...

#BeLikeAmazon: Free Shipping

One of the biggest appeals of Amazon’s subscription program (Prime) is the many free (and often expedited) shipping options it offers; and it’s setting consumer expectations around the Web. In fact, according to Temando’s...

Amazon Payments Unveils Global Partner Program

Amazon has unveiled a new global program designed to help e-commerce platform providers and developers extend Amazon Payments to their merchant customers. The program, called the Amazon Payments Partner Program, offers tools and services...

4 Brand Approaches to #AprilFools

Nobody can be trusted on April Fools’ Day, not even your favorite brand. With everyone from Google to Hulu getting in on the fun, many business professionals are left wondering how they can celebrate the holiday with their brand...

Spring Cleaning: Your E-Commerce Website

:: By Rick Kenney, Demandware :: Ahh, spring. As flowers bloom, you may find there’s a welcome bounce in your step. If you’re looking for a place to point your newfound energy – your site is a great candidate for...

Ecwid Unveils Native E-Commerce App Solution

Ecwid has launched a native e-commerce app solution called ShopApp. ShopApp is bundled into Ecwid’s core product and does not rely on third party extensions, enabling Ecwid merchants to offer an e-commerce app for iOS and Android...

Barilliance Helps Retailers Retarget Shoppers Via Email

E-commerce personalization solutions provider Barilliance has unveiled a new feature to help retailers retarget site visitors via email. The feature, dubbed Triggered Email Booster, retargets site visitors arriving on a site through...

E-Commerce Inspiration: 4 Examples of Unique Inventory Filtering

Knowing your audience is one of the most basic, yet most important, business rules – especially for e-commerce merchants. A good understanding of customer segments not only enables merchants to create personalized marketing campaigns...

Second-Party Data: The New Boogeyman in E-Commerce

:: By David Allison, Hivewyre :: Even though the invention of the cookie was in 1995 and that the company DoubleClick, with its product launch of Boomerang in 1998, is almost universally seen as the first retargeting contrivance, it...

5 Tips for an Optimal Online Shop Design

:: By Richard Stevenson, ePages.com :: The e-commerce market is highly competitive. What should merchants consider if they are to beat their competition? Nowadays, it can be challenging for online retailers to identify a genuine product...

Three Steps to Perfecting Product Discovery

:: By Troy Winskowicz, Edgecase :: Shoppers come to e-commerce sites with specific goals in mind. Whether that goal is to find a suit for an upcoming wedding or to be inspired to update their home office, retailers often underserve...

Airport Ads & Commerce That Are Ahead of Schedule

It's tough not to get excited about advertisements that target with facial recognition, and the sophisticated management systems that deliver personalized messages on those screens based on the gender, age and interest of passers...

BlueSnap Takes On Checkout Abandonment

Payment Gateway provider BlueSnap has unveiled a new functionality that helps merchants reduce checkout abandonment. The functionality, dubbed the Powered Buy Platform, is a global payment gateway that combats checkout abandonment...

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