E-Commerce Express

Stay up to date on the important trends in Internet retail. Discover recent digital developments and practical expert guidance in the Website Magazine E-Commerce Express weblog.

9 Magento SEO Hacks for Retail Sites

:: Jyoti Mali, TIS India :: The Magento platform is pretty optimized for search visibility on its own, but as any retailer knows, search engine optimization (SEO) for e-commerce is much different than, say, for an information publisher...

Updates to Google GTIN

Google made several updates to its Shopping Product Feed Specification and the deadlines for compliance are fast approaching. Let's take a look at what is changing (and when). By Sept. 1, 2016, e-commerce merchants will need to...

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New Upgrades to GoECart Keep Online Retailers On-Trend

Subscription services are hot, but not all retailers (1) know how to get in the game and (2) have the support from their e-commerce solution(s) to do so. This week, GoECart has announced major updates to its flagship e-commerce suite...

The Barriers to Successful Loyalty Programs

Technical and financial issues are the main barriers for successful loyalty programs according to a new study from CrowdTwist and Brand Innovators. The ‘ Loyalty Evolution: Growing Investment and the Multichannel Promise ’...

Amazon’s 3 Areas of Weakness Retailers can Capitalize on

:: By Mike Lapchick, Shotfarm :: Over the past decade, the world of retail has been turned upside down. Companies like Walmart and Costco have streamlined cost structures and supply chain efficiency, and purely Internet retailers like...

PrestaShop Now Available on Microsoft Azure

A new partnership between PrestaShop and Microsoft has brought the PrestaShop platform to Microsoft Azure. Through the partnership, merchants can create an e-commerce store that’s optimized for growth on the Microsoft Azure Cloud...

Should Intent be Weighed Heavier than Demographics?

:: By David Allison, Hivewyre :: Demographics have been the quintessential pieces of information since the dawn of digital marketing and print and media advertising, before that, which drive ad buys and marketing game planning; but...

Retailers Are Ready for Unified Commerce

Most retailers have seen the omnichannel trend coming but are they prepared? According to Boston Retail Group's 2016 Customer Experience/Unified Commerce Survey, they most certainly are. SUBSCRIBE to Website Magazine & Accelerate...

9 'Gotchas' that Can Torpedo an E-Commerce Replatforming Project

By Thom O’Leary, FIXER Group Consulting You have a plan to replatform your e-commerce system, and you should give yourself a pat on the back… it’s actually a good plan. You did your research and weighed your options...

Intershop Adds Order Management to Its Commerce Suite

E-commerce solutions provider Intershop has added order management to its commerce suite as a way to help both B2B and B2C merchants enable seamless shopping experiences across channels. The Intershop Order Management system helps...

E-Commerce Returns & the Lack of Consistency in Product Info

The lack of consistency related to product information across e-commerce channels is causing a major problem for retailers in the form of returns according to Shotfarm. SUBSCRIBE to Website Magazine & Accelerate 'Net Success...

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BigCommerce Eases Multi-Channel Selling

BigCommerce is simplifying multi-channel selling with the launch of Channel Manager. Channel Manager is designed to help merchants grow sales and sell across channels. The Channel Manager menu will be available to merchants in the...

Amazon Sues Buyers of Fake Reviews

Amazon is reportedly suing three of its sellers for using fake accounts to post fake reviews of their own products. SUBSCRIBE to Website Magazine & Accelerate 'Net Success The fake reviews were apparently, according to Amazon...

Geek Out Over Multi-Billion Dollar Marketo & Demandware Acquisitions

Techies love billion-dollar deals, and this week they were treated to not one but two huge acquisitions to analyze and envy involving separate deals for Marketo (acquired for $1.79 billion ) and Demandware (bought for $2.8 billion...

Wayfair Rolls Out its Own Display Ad Platform

Wayfair, an e-commerce retailer in the home furnishing and decor space, is striking out on its own in the realm of display advertising. The company just announced a proprietary display advertising solution named "Magellan"...

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