E-Commerce Express

Stay up to date on the important trends in Internet retail. Read and review e-commerce articles to accelerate your Web success!

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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Retailers Find "Suite" Spot in Omnichannel

In today's retail environment, growing your business often depends on meeting the expectations of omnichannel customers. This starts, according to NetSuite General Manager of Retail Branden Jenkins, with a brand experience that's...

eBay Announces Ship-from-Store

Seventy-seven percent of consumers expect retailers to provide consistent, integrated experience between their in-store and online channels, according to eBay Enterprise. Ship-from-store and in-store pickup are two features that adapt...

Shopper Rewards Go Local & Mobile

Mobile shopping application Punchcard, which allows end-users to earn rewards where they shop, has implemented Digby's Localpoint platform in order to deliver real-time localized offers. When customers shop at one of Punchcard’s...

Google's Product Listing Ads Outperform Text PPC Ads

2013 was a terrific year for Google and its Product Listing Ads. Research from digital marketing firm IgnitionOne indicates that the click-through rate for PLAs during the year was upwards of 47 percent higher than the click-through...

Pinterest Gets the Visual Graph

Social pinboard Pinterest announced recently that it has acquired VisualGraph, a machine vision, image recognition and visual search technology provider. The acquisition could be incredibly fruitful for Pinterest. The company could...

What PayPal Will Do with StackMob

With all the hustle and bustle around the recently holiday shopping season, you likely missed one of the most important tech news stories of 2013 - digital payment powerhouse PayPal acquired Stackmob, a mobile backend-as-a-service...

The Basics of Online Customer Service

:: By Sam Jackson, Live2Support :: Customer service is a fundamental aspect of doing business. Brands offer it to customers before, during and after a business deal. It is a service to meet and exceed customers' expectations to...

Shoppers' Great Expectations [Infographic]

Retailers prep, stress and wait for the holidays all year, and with the NRF reporting that the winter holidays can represent as much as 20-40 percent of annual sales, who can blame them? Their efforts, however, don't go unnoticed...

53% of SMBs Make New Year's Resolutions

If you made a New Year’s resolution on behalf of your small business, you are not alone. In fact, new survey data from Constant Contact reveals that 53 percent of small businesses make New Year’s resolutions every year...

Coupons Buys O2O Commerce Provider Yub

Digital coupons provider Coupons.com, which operates a leading digital promotion platform that offers digital printable coupons, digital paperless coupons, coupon codes and other promotions for retailres (and consumers) announced it...

Social Sponsorship Comes to TV with Izea

Social sponsorship platform IZEA is branching out, announcing a partnership with Northwest Broadcasting which will enable it to connect its social sponsorship revenue opportunities directly to local, in-market television media inventory...

Dashing through the Holiday Data

During the 2013 holiday shopping season, ecommerce platform provider ShopVisible published combined metrics of more than 70 online commerce sites from October 27 through the end of December 31. The results didn't start out looking...

Shopify Kicks Off 2014 with Focus on Mobile

It looks like mobile’s momentum is pushing forward into 2014, because popular commerce company Shopify has just introduced a new way for merchants to sell products and manage their store, dubbed Shopify Mobile . Shopify Mobile...

Wordpress 2014: E-commerce Shopping Carts Worth Exploring

While Internet professionals would probably be better off selecting a dedicated e-commerce software solution, there will be those that opt to use a platform such as Wordpress as their Web-based retail presence. While Wordpress certainly...

Amazon Doubles Webstore Fees

Internet retailers that are using Amazon's Webstore product will see dramatically higher fees starting in 2014. The monthly fee for an Amazon Webstore is currently $39.99 but will rise to $79 per month. The new cost structure will...

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