E-Commerce Express : comscore

5 Video Strategies for Merchants

'Net Features : wm-ecommerce — Mon, 25 Feb 2013 20:40:00 GMT

A strong video strategy can provide merchants with many benefits – from an increase in engagement and conversion rates to better placement within the SERPs. The biggest challenge with video, however, is creating content that will engage consumers...(read more)

E-Commerce Retail Breaks Records Again

'Net Features : wm-ecommerce — Mon, 11 Feb 2013 18:15:00 GMT

For the final three months of 2012, comScore is reporting that sales increased 14 percent to $56.8 billion, marking the ninth straight quarter of double-digit growth. U.S. retail e-commerce sales grew 15 percent to $186 billion for the full year, the...(read more)

Best Online Holiday Ever for Merchants

'Net Features : wm-ecommerce — Fri, 04 Jan 2013 18:47:00 GMT

Comscore has released its analysis of online holiday spending in the U.S., and as every digital media maven in the virtual world predicted, it was a very merry season indeed. Online shoppers purchased a whopping $42.3 billion worth of goods in November...(read more)

Holiday Ecommerce Sales Off to a Great Start

Allison Howen — Wed, 23 Nov 2011 14:54:00 GMT

The holiday season is off to a great start in the ecommerce world, with a 14 percent rise in sales during the first 20 days of November compared to the same time last year.

A recent comScore report reveals that the beginning of the holiday season, which started on November 1st, has already brought in $9.7 billion in online sales. So far, November 16th has proven to be the most successful day of the season, which brought in $688 million alone.

“The 2011 online holiday shopping season has shown strength in the early going with a year-over-year growth rate of 14 percent,” says comScore chairman, Gian Fulgoni. “With the persistent backdrop of macroeconomic uncertainty and continued high unemployment, consumers appear to be increasingly favoring the online benefits of convenience and lower prices. Based on the expectation that these positive spending trends will continue for the season, this year promises to be a Merry Christmas indeed for online retailers.”

And although comScore has forecasted 2011 ecommerce sales in November and December to increase 15 percent from last year and reach $37.6 billion, merchants may want to prominently feature free shipping promotions on their sites. According to consumers that took a recent comScore survey, free shipping is so important that 46 percent of participants claim that they actively seek out free shipping deals, and 30 percent claim they won’t make an online purchase without it.

Are Tablets Taking Over E-Commerce?

Website Magazine : ecommerce — Tue, 15 Nov 2011 20:05:00 GMT

When the iPad was originally announced, the critics were harsh, and most people didn't seem to see the purpose of yet another handheld device that didn't have the same computing power as a laptop, nor the portability (or ability to make calls...(read more)

Cyber Monday Yields Highest Online Sales Ever

Linc Wonham — Wed, 01 Dec 2010 16:37:00 GMT

The 2010 holiday season continues to break records and exceed expectations. Passing the billion-dollar mark for the first time, Cyber Monday has been crowned history’s busiest online spending day by comScore.

In the U.S., total online sales for Monday hit $1.028 billion, according to comScore. That was an increase of 16 percent from last year’s $887 million total.

Black Friday also set records with a $648 million total, a 9-percent increase over 2009, according to comScore. Other research firms listed that increase as high as 16 percent.

Overall, 2010 holiday Web sales are up to about $13.55 billion since November 1, a 13-percent increase over last year’s total to date.