A perfect pair – personalization and conversion

Pete Prestipino — Wed, 02 Nov 2011 14:24:00 GMT

Ecommerce personalization provider Baynote and conversion marketing specialist TouchCommerce have teamed up to integrate their two systems.

Baynote’s intent-based personalization platform will be integrated with the TouchCommerce chat and engagement solution.

Should the two systems work in perfect harmony, ecommerce brands will be able to present website visitors with relevant content and product recommendations, and simultaneously provide automated guidance technology, or a dedicated chat support agent which can aid in the product selection process.

"This partnership allows for the seamless integration of two complementary and proven eCommerce conversion-enhancing solutions," said Steve Dille, SVP of marketing for TouchCommerce. "TouchCommerce has built a platform designed to target the right customer in the right way to lift conversion, and in Baynote we have found a partner who complements our mission."

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A perfect pair – personalization and conversion