Magento and Niche Retail

Pete Prestipino — Thu, 21 Oct 2010 21:00:00 GMT

E-commerce solutions provider Niche Retail this week announced a partnership with e-commerce platform Magento. As a Magento Enterprise Partner, Niche Retail will be joining a community of developers and designers working to improve upon the core functions of Magento while advancing their own online sales channel capabilities.

Niche Retail designs, builds and operates direct-to-consumer and business-to-business online sales channels for leading national and international brands including Clek booster seats, phil&teds strollers, Suunto watches, Bugaboo strollers, Lafuma furniture, and Kestrel Meters. Niche Retail also operates upwards of 20 of their own online retail stores.

“We use our experience and expertise as a retailer and technology innovator to enhance brand equity, increase sales and improve margin by providing strategic eCommerce guidance, site design/development, promotion, SEO, site management, analytics, customer care and distribution,” said Niche Retail Co-Owner and President Tyler Smith.

Merchants: ProStores and Clickable

Pete Prestipino — Thu, 21 Oct 2010 21:00:00 GMT

Merchants of Ebay's ProStores will now have access to online advertising solutions from Clickable, a solution which enables merchants to promote their products across multiple portals and Web destinations like Google, Yahoo, Bing and Facebook simultaneously.

“Search and social advertising offers merchants an enormous opportunity to acquire new customers with measurable ROI,” said David S. Kidder, co-founder and CEO of Clickable. “Together with ProStores, our eCommerce advertising solution is designed to expand shopper reach and empower merchants to thrive with real sales growth."

For ProStore merchants without much exposure to online advertising, Clickable can create custom campaigns (from a dedicated account specialist including conversion tracking setup, account benchmarking, goal-setting, keyword review, custom reporting, recommendations and other add-on services.

"ProStores is thrilled to work with Clickable to help our merchants find new customers online and increase sales," said Lin Shearer, Head of Marketing and Revenue, ProStores. “Clickable is an ideal solution for ProStores merchants because it enables them to unlock the full value of their advertising investment simply and with complete transparency.”

E-Commerce Express : ecom102110

Magento and Niche Retail

Merchants: ProStores and Clickable